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Sounder Acquires Podnods, Bringing Cutting-Edge Audio Discovery and Analytics to Creators

Press Release · New York NY, USA ·

This article is at least a year old

Sounder, the industry’s first end-to-end audio management, distribution, monetization, and analytics platform built with and for creators, today announced the acquisition of Podnods, a leading podcasting discovery and analytics technology. Podnods’ AI-driven technology will be incorporated into the Sounder platform, bringing state-of-the-art technology to creators and listeners worldwide. As part of this acquisition, Podnods Co-founder and CEO Mercan Topkara will become Sounder’s new CTO, leading the company’s new research and development hub in New York City.

“Sounder and Podnods started with the same mission: to help creators be heard. Audio has been deprived of true technological innovation for quite some time and by bringing our two companies together, we aim to deliver the next generation of audio technology, powered by machine learning and artificial intelligence, to fuel growth for creators everywhere,” said Kal Amin, Co-founder and CEO of Sounder. “We are thrilled to have Mercan join as our CTO, help us accelerate our operating plan, and lead our next phase of engineering innovation.”

Podnods has leveraged its proprietary natural language processing (NLP) technology to process and index over 1.7 million of the world’s 2 million podcasts (and their episodes), generating an audio data graph of more than 3 billion data signals. By incorporating Podnods’ cross-podcast analytics with Sounder’s in-episode keyword-based analytical capabilities, Sounder will be able to create new taxonomies and personalize discovery and recommendations at an unprecedented scale.

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In her new role at CTO, Ms. Topkara will lead Sounder’s global engineering department, and spearhead the growth of the company’s newly established research and development center in New York. Prior to cofounding Podnods, Ms. Topkara was VP of Data Products at Luminary Media, the leading podcast publisher, as well as a Research Engineer at JW Player and a Research Scientist at IBM. She received her Ph.D. in Computer Science from Purdue University. Sounder Co-founder and current CTO Goran Krgovic will assume the role of Chief Architect, reporting into Ms. Topkara.

“I’ve been a fan of Sounder from the beginning. Podnods solved discovery for podcast listeners, and Sounder did it for podcast creators--you need both to change the industry,” Ms. Topkara said. “Our complementary approaches to processing and indexing audio content will position us to improve both discovery and engagement dramatically.”

About Sounder

Sounder is an end-to-end audio management, distribution, monetization, and analytics platform focused on making audio more discoverable and better for everyone while supporting a thriving and innovative ecosystem. Founded in 2019 by former Google and Spotify executives, Sounder connects creators to the tools and services they need to grow both audiences and revenue. Sounder’s proprietary In-Stream Audio Search technology makes audio content more discoverable, making each episode more likely to be shared and heard. Learn more and join Sounder’s community of creators at

This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.

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