SiriusXM Signs Exclusive Multi-Year Agreement with 'Crime Junkie' Network Audiochuck
SiriusXM (NASDAQ: SIRI) today announced an agreement with media and podcast company Audiochuck and its founder Ashley Flowers that gives SiriusXM exclusivity to ad sales for Crime Junkie – one of the country’s top-ranked podcasts – along with all shows in the Audiochuck network, which includes top rated Anatomy of a Murder, CounterClock, and Park Predators. Audiochuck, the independent media and podcast production studio, has become the dominant network behind some of the most popular podcasts.
SXM Media has exclusive global ad sales rights for Audiochuck podcasts. Access for brands and marketers is only available through the advertising and sales arm of SiriusXM, Stitcher and Pandora.
The agreement calls for Stitcher, the Triton-ranked #1 podcast company and SiriusXM subsidiary, to distribute all Audiochuck content across all podcast platforms. Listeners can continue to listen and subscribe to Audiochuck podcasts on Stitcher, the SXM App, Pandora, and all major podcast listening platforms.
“I’m incredibly excited to work with SiriusXM,” said Ashley Flowers, Founder and CEO of Audiochuck. “Since day one our mission has been creating top-of-the-line content that drives advocacy and change and I believe working with such an established multi-platform company will allow us to do bigger, better things and reach even more people with the important stories we want to tell.”
As part of the new relationship, Audiochuck, SiriusXM, Pandora, and Stitcher plan to collaborate in the development of additional content accessible across multiple platforms.
“Ashley and the team at Audiochuck have shown that great passion and great storytelling together can create a meaningful business and platform for important stories that may not otherwise be told. We are committed to supporting them as they provide critical true crime storytelling that not only informs listeners, but also drives social change,” said Scott Greenstein, President and Chief Content Officer, SiriusXM. “For Ashley and other innovators in podcasting, SiriusXM provides a home to do the best work of their careers. With three audio platforms as marketing vehicles that can reach the largest and most diverse audiences possible, they can serve their most loyal fans and create new ones.”
“Joining with SiriusXM is an important next step for our long-term vision at Audiochuck,” said Kevin Mills, President of Audiochuck. “We intend to use our industry-leading content as a basis to innovate across platforms. We look forward to this collaboration to further our mission of offering new shows that reach even larger audiences, and elevating the advocacy for those who need a voice most.”
The deal was brokered by UTA, which represents Ashley Flowers and Audiochuck.
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