Food Biz Wiz
A marketing podcast from: Allison Ball
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Website: https://www.alliball.com/foodbizwiz
Launching, growing, and scaling a packaged product in the food industry is daunting - from understanding production, incubator kitchens, and co-packing, to mastering your brand strategy, packaging design, and marketing, to navigating growth on the retail shelves and e-commerce platforms, and eventually working with brokers and distributors - every step of the way is challenging.
Join former Head of Grocery & Grocery Buyer at Bi-Rite Market, Alli Ball, as she tells you exactly how to build a brand that flies off the shelf through solo episodes, curated guest experts across the food industry, and live consulting calls with her Retail Ready™ students!
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