YouGov
Our mission is to offer unparalleled insight into what the world really thinks and does.
Website: corporate.yougov.com
About YouGov
Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the Americas, Mainland Europe, UK and Asia Pacific, we have one of the world’s largest research networks.
Above all, YouGov is powered by reality. That stems from a unique panel of millions of registered members across 64 markets, encapsulating some 18 million shopping trips and millions of interconnected data points. Our unique approach to recruiting and engaging with our panel, combined with our state-of-the-art technology platforms, enables us to deliver real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients.
As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are consistently one of the most quoted market research sources in the world.
Latest news
- Apr 25, 2025: YouGov published data for podcast listeners across different countries. The data suggests significant numbers in Asia; mixed results in Europe, and slightly below-average numbers in the US.
- May 13, 2024: Last week, we carried YouGov’s data about the number of regular podcast listeners in countries round the world. South Africa’s figures (68%!) raised some eyebrows - as we highlighted, YouGov only measured internet users there. How many people in South Africa are actually connected to the internet? Just 13%, says A4AI. So, in reality, 9% of South Africans are regular podcast listeners, not 68%. (Also, YouGov might like to know that Argentina is not in Europe.)
- May 7, 2024: YouGov has released data showing the number of regular podcast listeners in countries around the world. The data suggests that 39% of US consumers listen to podcasts for more than an hour a week; that South Africa is the most popular country for podcasts at 68%, Saudi Arabia at 59%, and Indonesia at 57%. (Some countries, including South Africa, only surveyed internet users.)
- Oct 30, 2023: Meanwhile, YouGov Germany also published data looking at "Podheads", the 14% of Germans who listen to more than five hours of podcasting a week.
- Oct 16, 2023: In the UK, YouGov says that 42% of podcast listeners "find ads intrusive and skip them". Meanwhile, AdAge writes that nearly half of all data used for targeting is wrong.
Data credits: Podnews newsletter