Data shows new opportunities for podcasting

• Podcasts are more interesting to non-listeners than ever before, says new data. Sounds Profitable published The Podcast Landscape 2024, a look at podcast consumption in the US. It claims 53% of Americans ages 18+ listen to podcasts each month (6% higher than Edison Research’s claimed 47%). The data includes the top 20 “favorite podcasts” (13% of respondents say their favorite is Joe Rogan), and suggests that YouTube has extended its lead as the most popular place to discover new shows. The study interviewed more than 5,000 Americans in an online panel. Some of the data was previewed at Podcast Movement.

• Edison Research published the top 25 podcasts in the UK for Q2/24. It was Goalhanger’s time to shine - The Rest is Politics remained at #4, with TRI Football and TRI History both gaining in the charts, and TRI Entertainment a new entry at #17. It’s also the first time that a BBC podcast has made it into the top 10 (in this General Election period, Newscast made it to #9). Acast and Megaphone both host 8 of the top 25; the BBC have five.

• In Australia, Triton Digital’s Sounder has partnered with NOVA Entertainment for contextual targeting and brand suitability.

• Good Tape has launched a new website, and unveiled a creative studio. You can pre-order the second issue of the magazine on the website.

• Castos is the latest podcast hosting company to break out Apple Podcasts web listening in its analytics - alongside forty other web-based podcast players, using the OPAWG list.

• If you use micro.blog to host your podcast, then you can enable free OP3 analytics with a new plugin.

• RedCircle investigates The Cycle of Podcast Advertising. In short: expect advertising to increase from September, as holiday season planning takes over.

• Missed Podcast Movement? Here’s the keynote speech from Multitude’s Amanda McLoughlin and Eric Silver - “You Always Knew What Made a Good Podcast”.

• New Heights corner: Fans Predict Baby’s First Words After Early Exposure to Jason and Travis Kelce’s Podcast … Swifties Believe Taylor Swift’s Cat Meows in the Background of Travis Kelce’s ‘New Heights’ Episode … Travis Kelce made a 'very demure’ reference on the New Heights podcast and fans loved it

Moves & Hires

• Acast has made two promotions in the UK & Ireland. Sam Shetabi has been promoted to Executive Content Director, and Jennifer Dollard will now serve as Content Director.

• In New Zealand, The Spinoff has hired two new people: Jane Yee as Partnerships Multimedia Lead and Jin Fellet as Senior Producer, to work with branded content.

Tips and tricks - with Ausha Pro 🚀

• Learn how to successfully pitch a branded podcast to your boss or clients with Ausha’s guide.

• Find expert podcasting partners with Ausha’s Agencies Directory.

• If you’re developing for podcast hosts, apps or your own website, make sure you’re aware of stuff available on Github,and in other places, that might make your life easier.

Podcast News - with Airwave

With Airwave: NerdWallet’s Smart Money Podcast is your resource to make the most of your personal finances, while cutting through the clutter and misinformation of today’s economic news and advice. You’ll get clarity on strategies to help you build your wealth, invest wisely, shop for financial products, and plan for major life events.

Two Mr Ps in a Pod(Cast) are the latest podcasters to do a book, which launches today. The show shares all the funny and hilarious stories from the classroom. “Everyone has been to school so everyone has a special memory or story about their experience.”

True-crime show The Case has led to an arrest - a Boston SWAT Team arrested former Stoughton Police Officer Matthew Farwell for allegedly killing Sandra Birchmore, the subject of the second season of the show, which ended in Jan 2023.

Podcasting Tech this week interviews the host of the Podnews Weekly Review, Sam Sethi, on his career and about the Truefans podcast platform.