The Bill Simmons Podcast
HBO and The Ringer’s Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
This podcast may use tracking and attribution and dynamic content insertion
Stats: Statistics are produced by Megaphone and Spotify Ad Analytics to help The Bill Simmons Podcast to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Megaphone is IAB v2 certified.
Tracking and attribution: Megaphone, Spotify Ad Analytics and Nielsen or their partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - they may spot a device that downloaded an episode of The Bill Simmons Podcast later visited the website of an advertiser; or they may track that a device that listened to The Bill Simmons Podcast also listened to a different show. This form of attribution is used to measure advertising effectiveness.
Dynamic content insertion: Megaphone may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. The Bill Simmons Podcast may do this for advertising or for other forms of content, like news stories.
The Bill Simmons Podcast is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.
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