Gumball Welcomes “Clooless Podcast,” “Pretty, Not Smart” and “Let’s Get Into It” to Its Expanding Roster of Video-First Podcasts
Gumball, the premier marketplace for advertisers to buy host-read ads directly from podcasters, has announced an exclusive sales partnership with Clooless Podcast, a weekly comedy improv podcast helmed by multi-hyphenate Twitch streamers, YouTube creators, and - perhaps most crucial to cultivating the camaraderie that audiences are gravitating towards - friends: Grizzy, Bigpuffer, Elasticdroid and Pezzy.
Named one of The Hollywood Reporter’s “Top Most Anticipated Podcast Launches in the U.S.,” Clooless Podcast first launched independently before quickly becoming a must-listen, reaching #2 on Spotify after releasing their first episode. With YouTube viewership playing a pivotal role in the initial success and growth of the show, Clooless Podcast is a prime example of the ever-present shift away from traditional audio-only formats.
“As we hit Clooless’ one-year podcast anniversary, we are even more excited to begin our second year with Gumball," said Bigpuffer, Co-host of Clooless, on the recent move.
This announcement comes on the heels of Gumball inking similar exclusive sales representation deals with Pretty, Not Smart, hosted by sibling duo Louie and Yoatzi Castro, and Let’s Get Into It, hosted by internet personality and investigative journalist Sloan Hooks. Each deal further establishes Gumball’s momentum in representing creators at the forefront of podcasting’s video-first wave. Both shows were previously at Studio71 prior to joining Gumball.
“The impact of video in podcasting is undeniable, and no one understands video better than creators who are native to YouTube,” said Alex Berkmen, Director of Creator Partnerships at Gumball. “Shows like Clooless Podcast, Pretty, Not Smart, and Let’s Get Into It are giving their fans more of what they love, and we’re excited to help them connect advertisers with communities that are already deeply engaged.”
With these signings, Gumball continues to expand its diverse slate of shows, which includes other recent additions like The One You Feed, as well as Headgum’s Best Friends with Nicole Byer and Sasheer Zamata and What’s Our Podcast? with Beck Bennett and Kyle Mooney. The new partnerships reinforce Gumball’s standing as one of the top podcast sales networks, as well as one of the top 20 podcast distributors in the U.S. by reach, supporting over 150 independent creators spanning comedy, entertainment, health and wellness, lifestyle, true-crime, business genres and more.
About Gumball
Gumball is the marketplace for advertisers to buy host-read ads directly from podcasters. The platform enables advertisers to easily book impactful advertising campaigns through a modern and transparent buying process. For podcasters, Gumball streamlines the sponsorship process so podcasters can book more advertising spots, make more money, efficiently manage their campaigns, and focus on developing compelling listener-centric content. To learn more about Gumball and the platform, visit https://gumball.fm.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.