RSS.com launches PAID - monetisation for all

• Podcast hosting company RSS.com has launched PAID: “Programmatic Ads Inserted Dynamically”. Ads are automatically selected and placed in shows (as preroll, midroll or postroll); podcasters can start earning instantly. All paid RSS customers are eligible with just 10 downloads a month anywhere in the world; payments are made monthly with PayPal (with a minimum payout of just $1).

  • The tool has access to multiple systems for ad inventory across the US and worldwide; typically podcasters earn 70% of the revenue, the company says.
  • RSS.com will be at Podcast Movement in Dallas. Our Editor is an advisor.

• Ausha is planning something fun for Podcast Movement - PodWars: Battle for Visibility. The Ausha booth will let podcasters check how visible their shows are.

  • Also at Podcast Movement, just announced is The Podcast Growth Study, a new keynote unveiling in-depth research on how listeners discover shows, become superfans, and respond to marketing. It’s with Strategic Solutions Research and Point-To-Point Marketing.
  • Arielle Nissenblatt dug out the (printed) Podcast Movement 2017 program.
  • Podnews readers save on selected Podcast Movement passes

• The Italian Podcasting Festival 2025 has been announced: part online, part in-person. It includes an online event on International Podcasting Day.

• A few weeks ago, Ömer, the host of the Perxudres Podcast, contacted Podnews with an interesting problem: Spotify for Creators didn’t list the Kurdish language in its dropdown box for podcasts: making it really hard for those podcasts to be found. We made some enquiries; and, good news for the 29 million people who speak the language: it’s now available to be selected. Kurdîya li Spotifyê pîroz be!

• The Times publishes a piece (behind a paywall) about the phenomenon of the “always on” podcast, and whether audiences should be a little more forgiving of hosts taking time away. (The benefit of a co-hosted show is that one can take time off while the other doesn’t, of course).

• Luca’s Insight Track interviews ChatGPT on his podcast. It was produced in Dubai, by The Inhouse in collaboration with Collide Studios. ChatGPT seems a bit blue.

The Tech Stuff - with RSS.com

• A proposal has been made to make it easier for independent podcast apps to link to paid feeds, like those from Supercast, Supporting Cast or Patreon. The detailed specification aims to give the same kind of functionality as Apple Podcast’s premium subscriptions, but from other apps. However, it isn’t clear how podcast app developers would share in revenues made.

• Planning on reinventing the wheel? There are open, continuously-updated and free lists of user-agents for podcast analytics, lists of podcast hosts, podcast app buttons and badges, podcast platform links, and plenty more: including a full podcast index and a blocklist for private feeds.

Tips and tricks - with Podcast Movement

• How long should a podcast be? We’ve got data, evidence and opinion.

Podcast News

Maine might be perched on the far northeastern edge of the US, but much of what goes on there speaks to the most central issues facing families, schools, towns, and cities across the country. Essential Salt is a collection of richly reported stories about living and working in Maine: the joy of vibrant landscapes and dynamic communities, but also the tensions between rural and urban values, concerns about how to protect the water and land, and making sense of the past in a way that builds toward a strong future. It launches today from Maine Public Radio, and MECA’s Salt documentary program.

Talk ’90s to me is new today from Podmasters, hosted by Miranda Sawyer (who in the 1990s was writing for Smash Hits, The Face, and Select). Coming at a time when Oasis fever is sweeping the UK, the show talks to the people who were REALLY there and delves deep into a different topic from this dazzling decade.

You’ll hear honest, unfiltered conversations with Canadian country artists on On The Porch with Front Porch Music — the only podcast nominated for a 2025 CCMA Award. Hosts Jenna Weishar and Logan Miller take you behind the scenes of the music industry, spotlighting rising stars and fan favourites in a way that feels more like a hangout than an interview.

The One You Feed has tapped Gumball as the show’s exclusive ad sales partner. With over 50 million downloads, the podcast has featured transformative conversations with the world’s most insightful thinkers, creators, and change-makers. From bestselling authors and spiritual teachers to poets, psychologists, and musicians, you’ll hear timeless wisdom for modern lives - a journey of self-discovery, emotional resilience, and conscious living. The show was previously with iHeartMedia.

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