Ad sales and monetisation
Owned by: Libsyn
- Mar 28: Libsyn's Glow has unveiled integration with Spotify Open Access. It joins a number of publishers and services making their premium subscription content available on the platform.
- Jul 14, 2022: Libsyn's Glow, the company's podcast monetisation platform, has seen a 167% revenue growth since its acquisition in April 2021, the company says. The product lets podcasters sell subscriptions and accept monetary support.
- Jan 27, 2022: Acast was announced as a launch partner for Spotify's Open Access subscription tool in July last year; but Acast+ doesn't work with the tool. Memberful and Libsyn's Glow were also announced as launch partners; but have also yet to roll out support. We hear whispers that Spotify Open Access requires mandatory caching of audio, which cedes considerable control away from podcast hosting companies.
- Dec 29, 2021: Stitcher released data for 2021, showing their consumption data and, separately, data from a creator survey. 41% of larger independent podcasters earn revenue from paid membership platforms like Memberful, Patreon, Glow or others.
- Sep 29, 2021: Hot on the heels of Fireside comes Glow - in terms of name confusion, that is. Just as Mark Cuban's Fireside is nothing to do with Dan Benjamin's Fireside, so Amazon's Glow is nothing to do with Libsyn's Glow. Amazon's Glow, launched yesterday, is a device to help parents play with their kids remotely, while Libsyn's Glow is a podcast membership service. We're pleased to have cleared that one up.
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Data credits: Podnews newsletter