DAX
Website: global.com
Owned by: Global Media & Entertainment Limited
Latest news
- Nov 11: Meanwhile, J-ET, the UK radio trading system, has added digital audio trading (including podcasts) to its tool, working with Global’s DAX and Bauer’s AudioXI. J-ET has been digitally trading linear radio since 2002, and handles more than 98% of national radio sales in the country.
- Nov 7: In the Podnews Weekly Review today - an interview with Brian Conlan, President of DAX US; and we try to break Apple Podcasts' new timed links tool by linking to a book Sam's just ordered. Here's a video of that bit on the upcoming iOS 26.2.
- Oct 6: On a Bakerloo line tube train in London a few weeks ago, your Editor spotted this ad for Quite right!, a new podcast from The Spectator featuring Madeline Grant (assistant Editor) and Michael Gove (Editor) (also known as The Right Honourable The Lord Gove PC, and also Baron Gove of Torry in the City of Aberdeen). A surprising amount of the London Underground now has mobile data coverage, making this a good place to advertise; advertising in tube trains is sold by Global, which also owns ad exchange DAX, radio stations and podcast hosting company Captivate.
- Sep 22: NumberEight has partnered with DAX US to allow advertisers to target specific podcast episodes that connect with their core audience. The company has announced specific focused audience opportunities.
- Aug 22: Growth-oriented podcast host Captivate has announced a significant set of new product launches later this year. Products include a saleable feed drop platform; Captivate Ads, an ad marketplace that scales with your podcast (including access to the DAX marketplace); and Captivate Studio, its own remote recording tool, able to record up to seven participants which is integrated into Captivate’s existing guest booking and interview management toolset.
Data credits: Podnews newsletter