DAX
Website: global.com
Owned by: Global Media & Entertainment Limited
About DAX
DAX US is a pioneering digital advertising exchange connecting brands with audiences at scale across music, radio, podcasts, and mobile games. Through DAX, advertisers can reach more than 108 million listeners with impactful formats, smart targeting, and award-winning effectiveness tools.
Premium publisher brands on DAX include Deezer, LiveOne, AccuRadio, Live365, and HitsRadio.com.
DAX was created by Global, the Media & Entertainment Group, Europe's largest audio and outdoor company. It launched in 2014 in the UK and 2017 in the United States with headquarters in New York City's historic Penn District.
Latest news
- Jul 13: "Consumers simply don't have the attention span they once had." Writing for Podnews today, DAX US's Brian Conlan suggests this is a myth waiting to trip up the unwary marketer: and, in fact, the data points to consumers just making choices on where to direct their attention.
- Jul 2: From Podcast Movement 2025, Rob Walch shares whether there are any silver bullets for marketing your podcast - and why you probably can't believe many of the download numbers you see. (Rob now works with DAX US and Captivate).
- Jun 10: Podcast Nation has signed with LGBTQ+ podcast network Confetti Cannon for ad representation of video-first interview podcast Sapphira ... DAX US has announced exclusive host-read advertising representation for Katee Sackhoff's Battlestar React-ica.
- May 19: DAX US has made it easier for political advertisers to buy audio, announcing a new integration with Basis. DAX has access to more than 100 million US listeners; political advertisers can now reach them with an exclusive partnership through the DSP in Basis.
- May 14: Exclusive: DAX US and Captivate have announced a new unified monetisation suite for US creators. Captivate creators will gain streamlined access to integrated monetization tools through Captivate’s Ad Marketplace, powered by DAX’s programmatic advertising capabilities. Rob Walch, VP of Podcast Relations, said it was "a meaningful step forward in simplifying podcast monetization for creators".
Data credits: Podnews newsletter