DAX US partners with DISQO to bring advanced brand lift measurement to digital audio and cross-channel campaigns

DAX US, the pioneering digital advertising exchange owned by Global, has today announced a new partnership with DISQO, the most advanced platform for measuring advertising effectiveness, to bring accessible brand lift measurement to every audio campaign across DAX’s podcast and music streaming portfolio.

As consumer behavior has evolved, and with more content available than ever before, measurement has become a critical part of any marketing campaign. This partnership enables DAX to bring DISQO’s best-in-class measurement to its advertising partners and showcase the positive impact that audio has on brand metrics and outcomes, including awareness and consideration.

With DISQO’s measurement platform, DAX can design, launch, and monitor campaigns with real-time reporting of brand lift. In addition, DAX can measure beyond brand KPIs and understand how audio is impacting consumer journey actions, such as website visits and online search.

“Advertisers want to understand how digital audio impacts brand outcomes, in addition to reach and frequency,” said Brian Conlan, President, DAX US. “Our partnership with DISQO gives every marketer the option to activate brand lift measurement to prove performance and inform smarter, data-driven decisions when media planning.”

“We’re excited to partner with DAX to help advertisers unlock the full impact of every campaign and media dollar spent,” added Armen Adjemian, CEO and Founder of DISQO. “With our suite of products, brand marketers can go beyond impressions, and measure brand and performance outcomes and optimize toward data-driven results.”

This partnership underscores DAX’s commitment to delivering transparency, accountability, and actionable insight for advertisers navigating today’s multi-platform audio landscape.