Data and analysis
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ArtsAI has fueled success for leading marketers & publishers
Owned by: Claritas
- Sep 13: Marketing data company Claritas has acquired adtech service ArtsAI. Claritas runs an "identity graph" which lets advertisers target consumers based on what else they do on their devices; ArtsAI uses AI to optimise advertising delivery. Terms of the deal weren't given. ArtsAI's CRO, Erik Lundberg, told Podnews: "When you start thinking about the possibilities of merging our advanced AI personalization with their identity and data graph, it's really phenomenal."
- Sep 8: SiriusXM, Barometer and ArtsAI have launched a brand suitability and safety tool that gives reporting mid-campaign, so advertisers can optimise during a campaign. The tool is based on AB Daily, which was announced in May.
- May 16: Barometer and ArtsAI announced a partnership product: AB Daily "delivers daily, in-campaign show & episode-level suitability monitoring on where ads are running on podcasts. AB Daily also provides analysis and reporting on whether the podcasts’ episodes align with the specific brand’s safety and suitability standards".
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