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Data and analysis


April 22, 2024:
April 18, 2024:
January 8, 2024:
    Ten podcast companies are still not certified for the latest version of the IAB’s podcast measurement guidelines v2.1, in spite of being asked to do so by the end of 2022. More than a year later, the IAB’s list of compliant companies still shows AdsWizz, Anchor (now Spotify), Buzzsprout, Captivate, Chartable, Libsyn, Megaphone, Podbean, Podtrac and Simplecast as only compliant to v2.0 of the guidelines, something that means “they will lose current status”, according to the IAB Tech Lab.
January 2, 2024:
December 5, 2023:
    What’s the future for IAB Podcast Measurement? In November 2022, we reported that the IAB’s v2.0 certification would no longer be valid after Dec 31 2023. As of today, some of podcasting’s largest names are still only compliant to v2.0, and all will lose their claim to certification by the end of the year unless recertified: Adswizz, Buzzsprout, Captivate, Chartable, “EmpireStreaming” (now Soundstack), Libsyn, PodBean, Podtrac, Simplecast, and “Anchor” (now Spotify Creator Studio).
August 30, 2023:

Correction: Yesterday, we said The Trial of Lucy Letby hadn't made it to #1, as the Daily Mail had claimed it had. In fact, we were misled by Spotify's Chartable, which lists the podcast twice. The "other" podcast had, in fact, hit #1 as the Mail had claimed.

June 26, 2023:
April 17, 2023:
January 25, 2023:
January 20, 2023:
January 2, 2023:
    Spotify's Chartable has updated its privacy policy (archived here for Oct 2021 and Jan 2023). Entirely rewritten, it is significantly clearer: new details include the company's use of Nielsen.
December 9, 2022:
    Chartable data suggests that true crime is the most effective genre for cross-promotion.
December 2, 2022:
October 18, 2022:
October 17, 2022:
    Still with attribution, Podscribe has launched what they call independent, third-party attribution for advertising. The company already offers verification and reporting. (Independent? Third party? Both attribution companies Chartable and Podsights are owned by Spotify).
September 28, 2022:
September 20, 2022:
August 23, 2022:
    Megaphone's integration with Podsights and Chartable is scheduled for September 19, according to the company's website. The company's announcement just said "September".
August 18, 2022:
August 1, 2022:
    Good news: Spotify's Chartable has a new Spotify integration - promising a more reliable connection with Spotify stats. Bad news: you've got until Friday before the old integration goes away.
July 6, 2022:
June 14, 2022:
June 2, 2022:
May 4, 2022:
    Chartable has clarified its future, in an email to users. The company will be focused on publisher tools and analytics, it says; it'll be available within Megaphone, but tools and insights will also be available to all publishers, whoever they host with. The company was bought by Spotify in February.
May 2, 2022:
April 29, 2022:
    How much did Spotify pay for Podsights and Chartable in February? €83m (US $87.5m), says its SEC report - but the company didn't split out how much was paid for each.
April 15, 2022:
April 4, 2022:
    Spurlock has also published the top episode trackers for March. Both Podsights and Chartable saw an increase in market share, despite their purchase by Spotify.
March 23, 2022:
    Chartable is deprecating its SmartAds product, starting this week. June 30, 2022 will be the last day that new impressions tagged with Chartable SmartAds will be measurable; you'll be offered the opportunity to switch to Podsights. Both companies were bought by Spotify earlier this year.
March 8, 2022:
February 25, 2022:
    Noting that Chartable and Podsights have been bought by Spotify, Podtrac is owned by Authentic, and Triton Digital owned by iHeart, podcast analytics service PodInch has launched, offering "podcast analytics by an independent team which care about user privacy". (Blubrry remains independent, too).
February 23, 2022:
    Responding to Spotify purchasing Podsights and Chartable, Bryan Barletta writes this week in Sounds Profitable that "Grading your own homework isn’t third-party measurement," adding "it’ll be a hard case to make to continue using Podsights when your actions in aggregate benefit a tool that is most beneficial to Spotify and their direct clients." You should subscribe to learn why he thinks we need to take collaborative action.
February 17, 2022:
    Spotify has acquired Podsights and Chartable. Spotify describes Podsights as "a leading podcast advertising measurement service that helps advertisers better measure and scale their podcast advertising", and Chartable as "a podcast analytics platform that enables publishers to know and grow their podcast audiences through promotional attribution and audience insight tools". No terms were given.
January 17, 2022:
December 6, 2021:
November 23, 2021:
November 11, 2021:
October 21, 2021:
    First look: Chartable has just launched Chartable Sales Sheets - a service that combines Chartable's IAB-verified stats with their Audience Demographics service (and Spotify's data, too). Chartable will help you share this independent data with prospective advertisers.
September 14, 2021:
August 25, 2021:
August 18, 2021:
    IP addresses are how we know how many people are listening to our podcast. But Apple's Private Relay, and VPNs, let multiple listeners use the same IP address. So what happens to podcasting when IP addresses go away? In Sounds Profitable this week with Chartable, Bryan Barletta highlights who wins - and who loses.
August 11, 2021:
August 6, 2021:
July 28, 2021:
July 26, 2021:
June 22, 2021:
June 10, 2021:
May 13, 2021:
    Analytics and attribution company Chartable has launched Chartable for Brands. Marketers can now find out exactly which companies are listening to their branded podcast, and which episodes are drawing in new listeners from new firms. It also includes Brand Impact measurement to measure the ROI of branded content.
May 4, 2021:
April 30, 2021:
April 19, 2021:
April 16, 2021:
    How sticky is your content? Pacific Content's Matt Hird speaks with Chartable's Dave Zohrob about a new audience retention tool that they've added.
March 24, 2021:
March 17, 2021:
    Use Chartable or Podsights to measure your traffic? Overcast will no longer appear in your data: Marco Arment, the developer, has decided to skip those redirects entirely, after they have, he claims, become increasingly affected by ad-blocking DNS servers. "Most download links that would otherwise redirect through these widely-blocked domains will now try to skip that hop and go to whatever’s after them", he says on Overcast's Slack channel. "I keep getting emails and tweets from people whose downloads are being blocked at the network level by these DNS blocklists, and they’ve gotten frequent enough that I need to do something." Podtrac is currently unaffected by this action, though.
March 2, 2021:
February 17, 2021:
    Sounds Profitable this week, sponsored by Chartable, focuses on how dynamic ad insertion actually works: with a live demo. Subscribe today, and look out for their new referral program for some awesome stickers (and a Podnews one).
February 16, 2021:
    The next newsletter from Sounds Profitable tomorrow, sponsored by Chartable, is a hands-on explainer of how dynamic ad insertion works. We'd have published today, but someone turned all the power off in Texas… ☃️
February 9, 2021:
February 8, 2021:
    Sounds Profitable this week has Dave Zohrob from Chartable as a special guest: and a familiar voice if you listen to our own podcast.
February 3, 2021:
December 15, 2020:
    Chartable has launched their 2021 Podcast Privacy Report. The free PDF explains how online privacy rules and tech will change next year.
December 1, 2020:
November 20, 2020:
November 6, 2020:
    The Q'd Up Podcast on Podcasting - 19'16" in, Jay "Podvader" Soderberg claims: "Chartable, who is IABv2 certified, tells me my podcast (Next Fan Up) gets three times the amount of downloads that my IABv2 certified host tells me I get." Hmm.
September 23, 2020:
    The new version of Overcast, an iOS app, has gone live. As Podnews started doing in January, the app shows podcast hosts and analytics companies like Podtrac and Chartable; and highlights privacy information.
September 17, 2020:
September 14, 2020:
August 21, 2020:

15,000th newsletter subscriber yesterday. That's a nice big number - as is 78,205 - the monthly users on our website (Google Analytics) - and 6,864, the amount of monthly listeners to our podcast (Chartable). Exciting. Thank you. Here's to the next 15,000!

August 3, 2020:
    Podcast Junkies interviews Dave Zohrob from Chartable. "We’re really trying to do good work here. We’re not trying to do anything weird. We’re not trying to scam people. We’re not trying to collect data that we shouldn’t be or anything like that. We’re trying to help podcasters."
July 28, 2020:
    How successful was that promo that you got onto that podcast? Chartable has launched SmartPromos, a podcast-to-podcast attribution tool that can work out how many downloads you got from each promo. It's available for all publishers and advertisers on Chartable’s Enterprise plans.
May 26, 2020:
April 1, 2020:
    First look: Downloads are down; listening is down more. So says Chartable, which has just published how coronavirus is changing podcast listening. Unlike other download numbers that we've linked-to so far, Chartable also has access to Spotify and Apple Podcasts listening data, which it aggregates into its platform. "Listening has dropped off much more than downloads have. This is likely because many podcast apps, like Apple Podcasts, will continue downloading podcast episodes even if they are not actually played." The number of reviews also dramatically dropped, as have downloads over cellular networks. There is a slow recovery on the way though.
March 17, 2020:
    Chartable had two short outages yesterday, thanks to tech provider Heroku (details), which impacted podcasts using their analytics prefix for a total of around twenty minutes. They plan to harden their systems, and move away from Heroku altogether to Amazon's API Gateway.
March 9, 2020:
March 4, 2020:
February 14, 2020:
February 12, 2020:
January 22, 2020:
    Exclusive: Apple vs Spotify: who is number one, really? Morgan Stanley and MIDiA have both released recent data showing Spotify could be #1 for "people", aka "unique devices" - but both surveys are based on human recall, not data. We were keen to see what the data said: so Podnews asked two podcasting companies whether they were able to work out "devices" vs "downloads". Libsyn did not reply to our email; but Chartable - which has oversight of a number of podcasts across different podcast hosts and services - has crunched the data and given a categorical, and final, answer to who is #1 for podcasting. Researchers may like to note that Chartable's "unique downloads" per app are, pleasingly, within 1% of Libsyn's reported percentages.
January 3, 2020:
January 1, 2020:
    New privacy laws come into effect in California today, dubbed the CCPA. Chartable have published a guide to how they affect podcasters. (They're also sponsoring Podnews this month, too: thanks!)
December 23, 2019:
December 16, 2019:
November 20, 2019:
    Chartable has quietly added a new feature for users of their SmartLinks which help you monitor your podcast marketing: now, there's a way for you to automatically pull in the latest episode if you've just published it.
October 22, 2019:
    Which social channels should you concentrate on for your podcast? The newly-minority-governmented Dan Misener uses Chartable's SmartLinks to look at conversion rates from different social media outlets. Spoiler: LinkedIn and Instagram. But the comparisons with Facebook and Twitter are interesting; and this is conversion rates, not total numbers.
October 2, 2019:
    A new "podfading" statistic: Apple Podcasts say they remove podcasts from their directory with technical problems, that violate rules or manipulate charts. So - how many have they removed from Apple Podcasts over the last 90 days? 23,460 according to data from podcast analytics and attribution company Chartable - that's 260 a day.
August 23, 2019:
August 8, 2019:
    Dave Zohrob from Chartable has spotted a new section in Google search - a podcast episode search result, complete with play buttons, which appeared on a desktop Google search for "podcast charts". We see it too, but only in an incognito window for some reason.
July 15, 2019:
    Exclusive: There's been a significant increase in one-star reviews in Apple Podcasts since 1st July, according to analytics company Chartable, which tracks rankings and reviews across a number of podcast directories. Of the most one-voted, four of the top ten shows are true crime podcasts, including the #1.
May 14, 2019:
March 29, 2019:
    Chartable say that we've just hit a total of 700,000 available podcasts. The company monitors Apple Podcasts, Spotify, Stitcher and other podcast apps. (Interesting fact: our average lifespan, in hours, is also 700,000).
March 11, 2019:
    John Lee Dumas was the first keynote speaker at Podfest. Slides from his talk, The top 4 tactics for creating, launching, growing and monetising your podcast, are available online. "JLD", as he calls himself, was also the target of the humorous "roast" at the end of the event, which took place in Orlando FL, USA and attracted podcasters from across the US and Canada. Other speakers included Libsyn's Rob Walch, Evo Terra, and Chartable's Dave Zohrob. It was sponsored by Himalaya.
March 8, 2019:
    People: Slate has a new Editor-in-Chief, Jared Hohlt. Analytics company Chartable has hired Karo Chakhlasyan as Chief Operating Officer.
February 22, 2019:
February 11, 2019:
    Our podcast pages have had a tweak: we now list Podchaser Creators like Answer Me This's Helen (Zaltzman) and Olly (Mann). We also show sparklines for the podcast chart information we list from Chartable, so you've a sense of whether a podcast is growing or falling. (Got data about podcasts? We'd love to integrate it).
January 30, 2019:
    The latest episode of Chartable Radio has, as a guest, the Editor of Podnews, James Cridland. If you fancy thirty minutes of an "aloof British accent", knock yourself out. (Tech note: recorded using CleanFeed). (Libsyn)
December 27, 2018:
    In a new episode of Chartable Radio, we learn that there have been 200,000 new podcasts in 2018. A quarter of all podcast reviews (on Apple and Stitcher) were written this year, too.
December 4, 2018:
    The first edition of Post Reports, the Washington Post's new daily podcast, was published yesterday afternoon. Chartable report it's #17 in the US Apple Podcast trending charts. Of note: you can subscribe to the podcast by email.
November 27, 2018:
    Chartable, a podcast analytics product, has added integration for Apple Podcasts Analytics. To use this, however, you need to share your Apple username/password with Chartable; the company told Podnews that "we triple encrypt all usernames and passwords with the same technology used by sites that ask for the same information for bank accounts". They've also launched Trackable, a redirect stats service much like Podtrac or Blubrry. (We're trying it out for our podcast).
November 6, 2018:
November 2, 2018:

Thank you to Chartable - everything you need to know about your podcast, in one place - and to Sonic Influencer Marketing - a leading podcast and radio performance marketing agency - for being our newest silver supporters. Your support helps us continue publishing every day. Thank you!

October 17, 2018:
October 4, 2018:
September 25, 2018:
    Chartable write a piece about how to get into the top ten (of the Apple Podcast charts) with three case studies, based on their analysis of the numbers.
August 29, 2018:
    What is really the top hosting service? After feedback, Chartable have re-examined their numbers in an illuminating blog post. Of note: just 2.8% of podcasts are measured by Podtrac; Libsyn is hosting 28.2% of top podcasts, and Anchor is easily the most popular host over the last six months - even limiting it to podcasts with more than ten episodes.
August 24, 2018:
    There might be about 540,000 shows in Apple Podcasts, but they're not all active. In fact, according to Todd Cochrane from Blubrry, 75% of podcast [shows] are no longer in production, he tells Stephen Goldstein - a phenomenon known as "podfade". Separately, Chartable's hosting data suggests only 16% of podcasts on the free podcast host Anchor have published more than 9 episodes: that figure rises to 77% of podcasts hosted on the paid platform Libsyn. (Anchor is considerably younger, of course.)
August 23, 2018:

A correction - yesterday Podnews said that Anchor podcasters "were not subject to the same approval process as others". We were wrong: Anchor podcasts are subject to the same manual Apple Podcast Approval; although they're all posted under Anchor's account, which is a different process from other hosts. We've amended the post.

August 22, 2018:
    Chartable has published a "top podcast hosting platforms" piece of data work, analysing >500,000 podcasts in the Apple iTunes catalogue. It highlights hosts for popular podcasts and for podcasts with ten or more episodes (both of which are very different to the overall figures).
August 16, 2018:
    Our podcast pages now include recent chart information from Chartable, a new website that aggregates chart information from many different apps including Apple, Pocket Casts and Stitcher. The company offers email alerts for chart rankings and reviews. Search for your podcast within Podnews to see your information, including links to a variety of podcast apps like Google Podcasts, and technical advice.

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