Backtracks
Address: 
301 Congress Ave., Austin, TX 78701, USA
This company is no longer trading under this name
The media intelligence and measurement platform for audio
Website: backtracks.fm
Latest news
- May 4, 2023: Podcast analytics company Backtracks is to close. An email to customers gives three weeks notice. In spite of significant email marketing, the Podcast Index showed that just 191 podcasts were using Backtracks as a podcast hosting platform in February, and 253 podcasts using the company's prefix URL. The company had raised $3.7m of funding.
- Jul 21, 2022: Perhaps because of our story yesterday highlighting them as podcasting's biggest spammer, Backtracks has quietly stopped being a financial supporter of our newsletter. (They didn't even email us!) We're genuinely grateful for the company's previous support of our independent journalism; and if you value it too, your company could take its place.
- Sep 1, 2021: Backtracks has has its analytics numbers certified by the IAB TechLab. The company's certification for v2.1 of the guidelines covers download and listener numbers for shows hosted on the service, and join Acast as being certified for client-confirmed ad plays on the company's own player.
- Jul 14, 2021: Backtracks has released an integration with Google Data Studio, allowing publishers to build custom reports and dashboards.
- Mar 18, 2021: Backtracks has released improved accessibility for their podcast player.
Data credits: Google Maps, Podnews newsletter