Audioboom partners with Voxnest for ad-tech; Boudet goes legal

Podcast Revenue

• Exclusive: Audioboom have selected Voxnest as their exclusive ad-tech partner. The integration between Voxnest’s advertising tool and Audioboom’s hosting and distribution platform will allow targeted host endorsements and live reads, and advertising across the entire network from ad networks and programmatic exchanges.

• Himalaya’s claim of $100m initial funding was partially “false”, according to a widely circulated article from Axios. Himalaya describe the article as “one-sided”.

  
  Aug 16 2023: This broken link now points to the Internet Archive.

• A new podcast host, Supercast launches today, promising in a blog post to make it easy for any podcaster to switch to a subscription model. The platform handles payment, and subscriber feeds are available in the majority of podcast apps. The system also watches for “feed fraud”, where paid-for RSS feeds are shared with others. Supercast is also in Product Hunt today.

• Glow, a podcast monetisation support tool, has added different monetisation offerings, now allowing one-time and annual payments.

• Peter Manten is Spotify Australia’s new Head of Sales. He comes from a role as Digital Strategy and Commercial Director for Bauer Media Australia, who publish magazines in the country.

In other news…

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• Lawyers acting on behalf of Mike Boudet have sent Justin Drown from Obscura a cease-and-desist letter, The Verge reports, after Drown accused Boudet of orchestrating negative one-star reviews against his podcast.

  • We reported in mid-July about the one-star reviews. Boudet didn’t respond to our emails.
  • Redditors within /r/podcasts comments on the story.
  
  Aug 16 2023: This broken link now points to the Internet Archive.

• Paul Kondo, from podcast recommendation newsletter Podcast Gumbo, has released a free ebook. Called Earwax Companion, it consists of every recommendation from the first year of the newsletter, and comes with a playlist for easy access.

• In Amsterdam, the programme has just been published for the Podcastfestival (28 September). Gimlet Media’s Tim Howard will be doing the keynote, and an additional masterclass (in English) at the Waag in Nieuwmarkt the day before.

• Astrology fans: Spotify has launched a daily horoscope podcast for every sign of the zodiac. In your star sign today: you feel good about supporting a podcast newsletter, and you tell all your friends using the magic link at the bottom of this email.

  • Spotify has also done a deal with Delta Airlines, to support the US carrier’s in-flight entertainment service with podcasts.

• Sports broadcaster Mike Francesca has sold his app, and podcast, to Entercom’s RADIO·COM. He was charging US$8.99 to access his podcast; the content is now free.

• Pandora now lets you share podcasts and music to Instagram Stories, report TechCrunch. (The links, like any Pandora content, will only work in the US).

• Podfest Speaker Submissions are live. The event is in windy Orlando FL, next March.

• Gavin Gaddis reviews how the /r/podcasts subreddit works.

• An important crowdfunding event has just started. Leo Volf is looking for $10,000 to not start a podcast. Dig deep.

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Podcasts

Spreaker Prime: High and Dry is a comedy podcast that discusses serious topics like their bracket of “coolest person over 70-years-old” and other hilarious mayhem. They’re using Spreaker Prime to earn money and cut their hosting costs.

The Journal, the Wall Street Journal podcast which quietly appeared at the end of June, has been formally launched with “Skybox” placement on the newspaper itself. Circulation of the print newspaper is 1,011,200; a full page in the newspaper costs over $354,000.

Dave Jackson’s School of Podcasting interviews Liz Covart and Glenn Hebert from the International Podcast Association in the latest episode. Disclosures