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Latest news
- May 25: The biggest shows are getting even bigger, according to new research from Edison Podcast Metrics UK, presented at The Podcast Show London. In 2023, to reach 50% of all podcast listeners, you would need to advertise on the top 43 shows. But two years later, you only need the top 27 shows to reach half of all podcast listeners. The data was part of a preview of the upcoming UK Podcast Consumer 2026, to be released later this summer; the US version will be unveiled next week in a free webinar.
- May 22: Spotify announced a set of new podcast features.
- May 21: Across the world, the podcast economy grew 23% last year, says new data from Owl & Co. Global podcasting is now worth $9.2bn in revenue, says the data. The biggest increase came from direct ad revenue, but revenue from consumers (membership tools like Patreon and Supporting Cast, etc) also significantly increased, and is now worth $2.2bn alone.
- May 20: YouTube is winning podcast creator hearts, according to the results of the Podnews Report Card, which were revealed at the opening keynote for The Podcast Show in London, which kicks off today. The results show significantly better scores for YouTube in almost every category, and overall, YouTube rises to the #2 best-scoring platform, behind Apple. Apple, too, has increased its score after launching a slew of new features over the past year. We've the results in full.
- May 19: Blubrry Podcasting has announced an exclusive partnership with Podpage - replacing its own landing pages with a website from Podpage, giving creators access to a significantly more powerful and customisable online presence. Here's an example for Podcast Insider.
Data credits: Podnews newsletter