Alliance for Measurement in Podcasting
Data and analysis · Industry Associations
Address: 
Los Angeles, CA, USA
A coalition to produce voluntary, cross-platform measurement standards for podcasting
Website: www.ampaccords.com
Owned by: Oxford Road
About Alliance for Measurement in Podcasting
The Alliance for Measurement in Podcasting (AMP) is an independent industry coalition convened in July 2025 to develop voluntary, cross-platform measurement standards for podcasting. Twelve voting members representing platforms, advertisers, publishers, creators, and measurement providers advance recommendations on three questions: the definition of a podcast, the measurement of exposure across audio and video, and the attribution of advertising effectiveness. Learn more at ampaccords.com.
Latest news
- Jul 15: Oxford Road CEO Dan Granger teased the Alliance for Measurement in Podcasting paper, to be published next week. "Nobody will be thrilled about it. Not even me. And I helped write it." He suggests its the product of compromise and cooperation - and "the only way we keep moving this industry forward". The group was announced in May, aiming to "confront podcasting's measurement dilemma".
- Jun 18: Podnews has learnt that YouTube is an undisclosed member of AMP - the Alliance for Measurement in Podcasting which is seeking to enhance measurement standards. A Google spokesperson has confirmed to us that "YouTube has been participating in the AMP led conversations". It's widely believed that a "view" in YouTube is 30 seconds of content played - at least for larger shows - aligning with the AMP definition (though YouTube has never published a definition itself). YouTube is often cited as the most popular destination for podcasts; with Spotify as an already-announced member, it adds significant credence to the AMP task force's work.
- Jun 5: The Alliance for Measurement in Podcasting (AMP) has announced its "cross-platform alternative to the podcast download". The group has defined a "play" for podcasts, as part of four exposure definitions. We're promised more information in mid July. The definition differs from the widely-supported IAB Podcast Measurement Guidelines, and from definitions from Apple Podcasts and YouTube, who are not part of the group.
- Jun 4: AMP Task Force Introduces Cross-Platform Alternative to the Podcast "Download" - In its first major announcement, a group of podcasting's top leaders propose unified impression guidance for audio and video, advancing impression-based measurement as the medium's primary transaction currency, while preserving the download where it remains useful as a delivery signal. PRESS RELEASE
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