Alliance for Measurement in Podcasting
Data and analysis · Industry Associations
Address: 
Los Angeles, CA, USA
A coalition to produce voluntary, cross-platform measurement standards for podcasting
Website: www.ampaccords.com
Owned by: Oxford Road
About Alliance for Measurement in Podcasting
The Alliance for Measurement in Podcasting (AMP) is an independent industry coalition convened in July 2025 to develop voluntary, cross-platform measurement standards for podcasting. Twelve voting members representing platforms, advertisers, publishers, creators, and measurement providers advance recommendations on three questions: the definition of a podcast, the measurement of exposure across audio and video, and the attribution of advertising effectiveness. Learn more at ampaccords.com.
Latest news
- Sep 16: First look: Podscribe announced a direct integration with Rumble for attribution. The integration enables direct attribution for host-read, baked-in ads within creator content and podcasts on Rumble, and becomes the first video platform to support all the signals required for attribution under the Alliance for Measurement in Podcasting (AMP) attribution specification.
- Jul 15: Oxford Road CEO Dan Granger teased the Alliance for Measurement in Podcasting paper, to be published next week. "Nobody will be thrilled about it. Not even me. And I helped write it." He suggests its the product of compromise and cooperation - and "the only way we keep moving this industry forward". The group was announced in May, aiming to "confront podcasting's measurement dilemma".
- Jun 18: Podnews has learnt that YouTube is an undisclosed member of AMP - the Alliance for Measurement in Podcasting which is seeking to enhance measurement standards. A Google spokesperson has confirmed to us that "YouTube has been participating in the AMP led conversations". It's widely believed that a "view" in YouTube is 30 seconds of content played - at least for larger shows - aligning with the AMP definition (though YouTube has never published a definition itself). YouTube is often cited as the most popular destination for podcasts; with Spotify as an already-announced member, it adds significant credence to the AMP task force's work.
- Jun 5: The Alliance for Measurement in Podcasting (AMP) has announced its "cross-platform alternative to the podcast download". The group has defined a "play" for podcasts, as part of four exposure definitions. We're promised more information in mid July. The definition differs from the widely-supported IAB Podcast Measurement Guidelines, and from definitions from Apple Podcasts and YouTube, who are not part of the group.
Data credits: Google Maps, Podnews newsletter