Alliance for Measurement in Podcasting

Data and analysis · Industry Associations

Address: Los Angeles, CA, USA

A coalition to produce voluntary, cross-platform measurement standards for podcasting

Website: www.ampaccords.com

Owned by: Oxford Road

About Alliance for Measurement in Podcasting

The Alliance for Measurement in Podcasting (AMP) is an independent industry coalition convened in July 2025 to develop voluntary, cross-platform measurement standards for podcasting. Twelve voting members representing platforms, advertisers, publishers, creators, and measurement providers advance recommendations on three questions: the definition of a podcast, the measurement of exposure across audio and video, and the attribution of advertising effectiveness. Learn more at ampaccords.com.

Data credits: Google Maps