Podscribe Partners with Rumble for State-of-the-Art Attribution of Video Host-Reads

Podscribe, the leading independent attribution, measurement, and verification platform for podcast, audio, and creator advertising, today announced a first-of-its-kind partnership with RUM Group’s Rumble, the video and media platform built for creators and audiences who value free expression, giving human creativity a voice to bring enhanced measurement and attribution to host-read advertising within creator content on Rumble.

Through a direct integration between Podscribe and Rumble, advertisers can better understand how exposure to their Rumble campaigns drives website visits, conversions, purchases, and other outcomes. The integration enables direct attribution for host-read, baked-in ads within creator content and podcasts on Rumble — inventory that cannot be directly attributed in the same way on comparable video platforms such as YouTube and Spotify Video.

The integration brings the level of measurement advertisers have come to expect from podcast and digital audio campaigns to Rumble’s growing video ecosystem. Rumble is the first video platform to fully provide the signals required for attribution under the Alliance for Measurement in Podcasting (AMP) attribution specification.

“This Rumble partnership is an amazing first-of-its-kind example of a platform leaning into the Alliance for Measurement in Podcasting (AMP) attribution spec to give the most accurate podcast attribution yet known. It indicates the growing momentum in the industry to give advertisers the strongest possible measurement & transparency” said Pete Birsinger, CEO and Founder of Podscribe.

“Campaign success is essential to our clients and our growth as a video advertising platform,” said Greg Sherrill, President Ad Sales of Rumble. “Our integration with Podscribe’s direct attribution solution and their adherence to AMP’s specifications helps us further delight advertisers, increase renewals, and deliver more compelling ads for our viewers. As we already have many of Podscribe’s top shows on Rumble, this should increase the opportunity to work with more advertisers."

Nearly 10% of the top 100 shows measured by Podscribe are already publishing content on Rumble, demonstrating the platform’s growing role within the broader podcast and creator ecosystem.

More Precise Attribution for Video Host-Reads

Previously, Podscribe incorporated Rumble consumption into campaign reporting using modeled attribution. Through the new direct integration, Podscribe can use privacy-compliant signals provided by Rumble to deterministically match eligible ad exposure to advertiser outcomes, eliminating the need to rely on modeled attribution for these Rumble campaigns.

Rumble provides signals such as mobile advertising IDs and hashed emails, allowing Podscribe to attribute outcomes even in situations where noisy IP addresses could otherwise require modeling. Podscribe also receives consumption data from Rumble, allowing attribution to focus on viewers who actually reached and were exposed to the ad rather than broadly attributing exposure to anyone who downloaded or played any portion of an episode.

The integration is fully privacy-compliant, with consent obtained directly through the Rumble platform.

For advertisers, this provides greater visibility into the impact of their Rumble investment, including conversions that traditional methods such as promo codes and click-through attribution may miss.

For example, a viewer could be exposed to a host-read ad on Rumble, never click an ad or use the advertised promo code, and later visit the advertiser’s website directly to make a purchase. With Podscribe attribution and the advertiser’s conversion pixel in place, that advertiser can better understand the role the Rumble exposure played in driving the outcome.

Giving Advertisers Greater Transparency

The partnership reflects a shared commitment from Rumble and Podscribe to make creator advertising more transparent, measurable, and accountable.

Stronger measurement also gives Rumble creators and advertising partners a new way to demonstrate the value and performance of audiences consuming their content on the platform.

Building Momentum for AMP Attribution

The signals provided through the Rumble integration meet the Alliance for Measurement in Podcasting (AMP) attribution specification, making Rumble a leading example of how video and creator platforms can support transparent, privacy-compliant attribution.

By opting into the specification, Rumble establishes a precedent for platforms to provide advertisers with the signals necessary to independently measure campaign outcomes while maintaining consumer privacy.

The partnership also represents growing momentum behind AMP’s effort to establish common standards for attribution across the podcast and creator advertising ecosystem.

Seamlessly Integrated Into Podscribe

For existing Podscribe customers, measuring eligible Rumble campaigns is designed to be seamless.

Podscribe already matches Rumble content and campaigns within its platform for reporting including airchecks and view counts. Through the direct integration, campaigns running with Rumble creators can automatically use the appropriate Rumble identifiers for attribution within Podscribe, without requiring additional Rumble-specific measurement setup from publishers or advertisers.

Getting Started

Advertisers already running campaigns on Rumble can measure eligible campaigns through Podscribe to gain greater visibility into performance alongside their other podcast, audio, video, and creator media.

Creators and publishers interested in distributing their content on Rumble can learn more about Rumble’s upload process at rumble.support/help/upload-process.

Advertisers interested in running host-read sponsorships with Rumble creators can contact sales@rumble.com.

To learn more about measuring Rumble campaigns with Podscribe, contact partnerships@podscribe.com.