A new AMP member

• Podnews has learnt that YouTube is an undisclosed member of AMP - the Alliance for Measurement in Podcasting which is seeking to enhance measurement standards. A Google spokesperson has confirmed to us that “YouTube has been participating in the AMP led conversations”. It’s widely believed that a “view” in YouTube is 30 seconds of content played - at least for larger shows - aligning with the AMP definition (though YouTube has never published a definition itself). YouTube is often cited as the most popular destination for podcasts; with Spotify as an already-announced member, it adds significant credence to the AMP task force’s work.

• Meanwhile, AMP has walked back part of its definition of a “play”. Defined in their original press release as “30 seconds of content played, audio or video, once per user per session”, the corrected text drops any definition of a session length, becoming just “30 seconds of content played, audio or video”.

• A new AI podcast company is flooding podcast directories with hundreds of shows. Fastcast, which has 603 AI-generated shows under “The Daily News Now!” brand, is now selling sponsorships for individual categories. The shows, all hosted by “Corey with the story”, are short timely updates.

  • Unlike competing AI podcast company Inception Point AI, Fastcast episodes always acknowledge that they are AI generated: compliant with Apple Podcasts content guidelines. In an interview on the Podcast Advertising Playbook podcast, we learn that Inception Point AI have decided not to make an acknowledgement in audio for shorter shows.

• Do a show on Apple Podcasts in video? Headliner now supports generation of social media clips using Apple Podcasts templates. The tool is prominently being linked from the front page of Apple Podcasts for Creators.

• After a sustained YouTube advertising campaign, Incogni is being used by a number of people to “take back control of your personal information”. But, if you have a podcast, beware - the company will send misleading legal letters to podcast directories that even include your full name and home address. Probably not what you were looking for, if you’re looking for control of your personal information.

• Betches, an entertainment brand for millenial and Gen Z women, has signed with CAA for representation. The company, which is 15 years old, has a number of podcasts.

People News

• David Cohn has been appointed as Chief Revenue Officer at AdLarge. He has previously worked at Westwood One, Spotify and Megaphone.

Tips and tricks

Podcast News - with Airwave

With Airwave: The Age of Napoleon Podcast - a history podcast about the life and career of Napoleon Bonaparte as well as the general context of Europe between the early eighteenth and early nineteenth century. Subscribe on Apple Podcasts to enjoy ad-free listening.

Both of Amelia Chiarenza’s parents and her best friend Sharon died in 16 months - after she’d spent her life ignoring the possibility of death. Now she’s obsessed it - going so far as to become a death doula. Cultivate Being was premiered at Tribeca last week, a show that pulls death from the shadows and brings it into a new narrative of life. It’s produced by Theo Balcomb.

A new long-form interview series dedicated to exploring the power and beauty of words, Wodcast, launched yesterday evening. It’s from the person behind WOD - Word Of The Day - on Instagram. The interviews will be focused on intimate long-form conversations exploring the words that shape the people who are shaping culture.

In Magnify With Sue, you’ll hear honest, grounded conversations about self-worth, inner transformation, and breaking free from the beliefs that keep you feeling small. Host Sue Paulson helps you reconnect with your magnificence and create outward growth from the inside out.

In The We in Werk this week, Kim unveils what’s on the horizon for Season 2: Wild Child Summer. The show explores what it means to take up more space, reconnect with curiosity, and live with greater authenticity - without abandoning thoughtfulness and care. The Wild Child Summer Workbook is available for listeners to go deeper with journal prompts, crafts, and rituals specifically designed for each of the fifteen episodes. Into the wild we go!