Ad sales and monetisation
Address: 4728 Gray Wolf Dr, Oshkosh, WI 54904, USA
AdvertiseCast combines an industry-leading ad buying and management platform with full-service agency capabilities to reduce the typical friction involved with podcast advertising. We make it simple to initiate and manage successful campaigns to produce real results for advertisers, while providing maximum return for publishers.
Owned by: Libsyn
- Sep 14: Jack Rhysider has added "up to date podcast stats for my podcast on my website" - using an API from AdvertiseCast. He adds that it's been a five-year project, and demands better tools from podcast hosts.
- Sep 11: Podtrac's US data for August shows a 7% increase in global downloads over July. There is no change in the top 5, with iHeartPodcasts being #1 for podcasts and showing an 11% increase in total global downloads. Libsyn's AdvertiseCast saw an increase of 27% of global downloads month-on-month. The data measures participating publishers.
- Sep 1: AdvertiseCast unveiled the average CPM in August was $22.14, fairly flat against last month.
- Aug 17: Libsyn's AdvertiseCast (booth #101) has signed Beautiful Stories From Anonymous People for exclusive ad representation. The show from Chris Gethard was with Earwolf.
- Aug 4: Libsyn's AdvertiseCast has signed two new podcast networks: Multitude and Upfire Digital will now be represented exclusively by AdvertiseCast.
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Data credits: Google Maps, Podnews newsletter