Massive size, and growth, of podcasting revealed

• With exclusive data today from Edison Research, Podnews can reveal the massive - and growing - size of the US podcasting industry - and a suggestion for a new metric for podcasting to express its growth over the next twenty years. Metrics can demonstrate our size, or help us understand our revenue potential: this new metric, perhaps, helps us do both.

• Audioboom has acquired the UK podcast network Adelicious. The combination of the businesses will create the UK’s largest homegrown podcast network with 40mn unique listeners, and more than 125mn monthly downloads and views. Adelicious will continue as a brand.

• Apple Podcasts announced better, more granular listening reports within Apple Podcasts Connect. The reports are only available for channels that offer paid subscriptions, but now includes a unique count of listeners per channel for the first time.

• YouTube held a session on “Live Streaming for Podcasters”, with Stephanie Chan being joined by Warren Reid. Here’s a full, searchable, transcript. John Wordock watched the event, and highlighted the monetisation options that YouTube makes available.

• UK-based sports podcast network Crowd Network gets a profile in the UK’s Press Gazette.

• On Sep 3, the BBC is to launch an international podcast called The Global Story, a breathless release tells us. Regular readers will remember us covering, um, the launch of a new BBC international podcast called The Global Story in November 2023. That version appears to have quietly fizzled out in March of this year. The new version will be more US-focused, and includes former staff from NPR and the New York Times.

• Acquired did a live episode this week in Radio City Music Hall in New York. Steven Goldstein writes that every ticket ($100-299 each) was sold in the 5,960 capacity venue.

• Yesterday, we linked to the trailer of the new podcast movie Age of Audio. Did you spot what was almost entirely missing from the trailer? Rekha Murthy did: and calls it “historical erasure”.

• 👀 Simona Costantini … thanks for reading!

Moves and hires

• Bob Kane is to leave Libsyn at the end of this month. The current Canadian Country Manager for Libsyn Ads, Bob was a co-founder of The Podcast Exchange, and has also worked with CBC and Corus Entertainment. A friendly face at any Canadian media conference, he tells Podnews “I’m not done,” and is open to opportunities.

• Tom Corrigan has joined Platform Media’s Listen as Executive Producer. Highlighting the TV ambitions of Listen, Corrigan is a high-profile TV producer.

Tips and tricks - with Podcast Movement

• Earlier this week, we covered how Podnews records podcasts on the move. Our “kit” isn’t very big.

Podcast News

Creeps and Crimes has joined the ParaPods Network. Since launching in 2020, the show has explored everything from unsolved mysteries and cults to cryptids and government cover ups, earning a devoted fanbase and critical acclaim. It was with Dear Media.

Revolution.Social launches today: a podcast about the future of social media and reclaiming our digital communities. It’s hosted by Twitter’s first employee, Rabble aka Evan Henshaw-Path; and today’s edition is an exclusive interview with former Twitter CEO Jack Dorsey — who Rabble hired.

Keep the Flame Alive is celebrating its 400th weekly episode of Olympic and Paralympic love. For nearly 8 years, Alison Brown and Jill Jaracz have brought you down-to-earth interviews with athletes, coaches, and the unsung heroes behind the Games. The show is gearing up for the 2026 Milan-Cortina Winter Olympics and Paralympics, which are only months away.

Learning in Motion by Lisa Witt is a new podcast for teachers ready to boost student engagement and focus. Host Lisa Witt, a veteran teacher and founder of WittFitt active furniture, shares two decades of experience transforming classrooms. Lisa brings insider tips on active furniture (like rocking stools and standing desks), and the latest brain research to help you create dynamic learning spaces. Get practical ideas for funding and designing classrooms where active bodies lead to engaged minds.

Brand new design podcast Why the Fork takes us on a journey into the history of everyday objects, like the washing machine, backpack, hair straightener and toothbrush. Many of them have fascinating roots and have ended up looking and working they way they do for various bizarre reasons. It’s hosted by Creative Innovator and inventor of consumer goods, Ben Diamant and will be released bi-weekly.

In Stacked, the book podcast for readers who want more from their shelves, host Ziporah returns with a new season that puts community voices at the forefront. The podcast explores stories and voices often overlooked in traditional literary spaces—books that shape culture, challenge assumptions, and help listeners make sense of the world. First up: Chimamanda Ngozi Adichie’s latest novel, Dream Count, featuring co-host Amanda Kingsley and Bolu Babalola on Pride and Prejudice.

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