
Video: more important than ever
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“Audio is still healthy and thriving, but video is more important than ever,” according to Amplifi Media and Coleman Insights. Speaking at Evolutions in Chicago, Steven Goldstein and Jay Nachlis revealed that 77% of podcast consumers are consuming both audio and video, and that social media has overtaken recommendations from friends and family as the most popular way to discover podcasts.
- We’ve a short interview in the Podnews Weekly Review this week, from Evolutions.
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Nick Viall has renewed his sales agreement with Libsyn Ads. He’d signed with AdvertiseCast, now Libsyn Ads, in Feb 2023 after Kast Media’s bankruptcy. Writing in Soundbite, Ashley Carman suggests that the near-four-year deal with Libsyn Ads is worth between $20-30mn. (Podnews readers get 25% off Soundbite with this link right here)
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As covered yesterday, Oxford Road published its white paper containing the definition of podcasting, including a study of consumers. The study reveals that 72% of US podcast listeners now define the traditionally audio-only medium as being inexorably linked to video. What’s more, 52% say that videos of people discussing topics – available only on YouTube – still qualify as podcasts even without an audio-only component.
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The Independent Podcast Awards are open for entry; and the organisers have announced a new event - the Independent Podcast Forum, a one-day event for indie creators. The awards attracted more than 400 entries last year. Podnews is a partner of the event.
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Lava for Good renewed its partnership with iHeartPodcasts. The announcement includes an expansion of its slate.
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Edison Research will publish the Women’s Audio Report, with SiriusXM Media, in a two-part webinar series in April. The report examines women’s audio consumption behaviors, including listener demographics, content preferences, discovery habits, and advertising engagement.
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iHeartPodcasts is to launch a slate of podcasts in Asia. In addition to producing original podcast content in Asia, this new partnership will also focus on extending the reach of iHeartPodcasts current catalogue of 800+ shows across Asia.
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German podcast company Podigee has launched a new AI-powered analytics tool. By asking natural language questions, creators can tap into real-time, personalised analytics.
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Roma Tre University in Italy is hosting the first European conference dedicated to podcasting as a tool for research, education, and information. The event, titled “Knowledge in Your Ears”, will take place in Rome on Apr 10–11, working with the WePod Project.
Moves and hires
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Emmy award-winning sound professional Arno Stephanian has joined 4 Feet Studio’s advisory board. The company says that his extensive expertise in sound editing, mixing, and immersive audio will be instrumental in shaping the studio’s future endeavors.
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Kacey Spivey has been named VP of Podcast Operations for Pionaire, the podcast agency founded by media personality Bert Weiss. The company has signed Mythbusters co-stars Kari Byron and Tory Belleci to host Mythfits, coming in June.
Tips and tricks - with Memberful
- Podcastle covers How to Record a Podcast from Two Locations. For the Podnews Weekly Review this week, recorded with Sam Sethi in Buckinghamshire, England, and James Cridland roaming the show floor at Evolutions, we used Cleanfeed for rock solid audio. (We have a complimentary Pro account, but don’t tell them that we’d pay anyway).
Podcast News - with Airwave





Companies mentioned above:Airwave
Edison Research
Independent Podcast Awards
Lava for Good
Libsyn
Libsyn Ads
Oxford Road
Podigee
Realm
SiriusXM
SiriusXM Media
YouTube
Podcast data for Apr 4
#1 in Apple Podcasts The Mel Robbins Podcast (Mel Robbins)
Global News Podcast (BBC World Service)
#1 in Spotify Good Hang with Amy Poehler (The Ringer)
The Chic Code Podcast (Wirda Elliesa and Sofia Arissa)
Over the last week, 201,670 podcasts published at least one new episode (up 0.5%). source
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