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- Jul 2: A comedy podcast festival is to expand into the US - and to return to London and Melbourne. Cheerful Earful plans 15 days of live podcast shows across the globe, including a new event in New York City. Presented in partnership with headline sponsor Adelicious, the festival continues its mission to be “global but grassroots,” with comedy at the heart. Tickets are now on sale.
- Jul 1: Advertisers say they’ve never been more interested in podcast advertising - and never used it more. That’s the results of the eleventh year of the Advertiser Perceptions study by Westwood One and Cumulus Media. However, the study suggests, brands are just “sticking their toe in the water” in terms of budgets; and suggests that it’s time that brands invested 5% of their overall spend in podcasting.
- Jun 30: France’s podcast industry has called for official government recognition for podcasting. “If we want podcasting to remain a diverse, creator-driven medium, it must be recognized as a cultural industry in its own right”, the organisation said, in a statement following its AGM. This follows AudioUK asking for the same in the UK; and podcasters asking for similar recognition in Canada.
- Jun 27: Audacy is to shut down Pineapple Street Studios. Nearly thirty employees are to be laid off. Pineapple Street had been bought by Audacy in 2019 for $18mn. Audacy will continue making some shows. Audacy itself emerged from bankruptcy in January; it was reportedly looking for a buyer for the company in March.
- Jun 26: Spotify is wooing some potential video creators with promises of free ad money. Natalie Jarvey of The Ankler published a leaked Spotify deck; and one slide shows an incentive of $5,000 of free ad credits within Spotify Ads Manager to help eligible new video creators to promote their shows. Spotify often highlights that many creators see a growth in consumption after adding video: but it hasn’t mentioned that it gives $5,000 of free ads to drive that consumption increase.
Data credits: Podnews newsletter