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May 16, 2024:
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Ad management company Flightpath has partnered with Barometer, a brand suitability service.
May 14, 2024:
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Ad management company Frequency has partnered with Barometer, a brand suitability and contextual targeting service.
April 11, 2024:
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Think one mention of murder in your true crime podcast means no monetisation? Not necessarily. Barometer and Sonnant have worked on a project to offer advertisers suitably separated ad placements, allowing them to reach your audience while avoiding unwanted alignment with the gory bits. The tool uses a contextual engine to set midrolls and other ad placements at a safe distance.
February 21, 2024:
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The first Arabic podcast brand safety and suitability tool has been launched by Next Broadcast Media and Barometer. It is Barometer’s first offering in Arabic, and brings transparency and brand suitability to podcasting in the Middle East.
February 2, 2024:
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Podcasters got 45% more pitches from PR firms in 2023 than a year ago, according to new research. We’re responding less, though, according to The Propel Media Barometer, which also says that journalists only bother responding to 3.15% of the pitches they receive. We feel a bit better now.
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