Barometer
Address: 
450 Piedmont Ave NE unit 907, Atlanta, GA 30308, USA
Using AI to provide transparent content ratings for podcasts
Website: www.thebarometer.co
Latest news
- Apr 11: Think one mention of murder in your true crime podcast means no monetisation? Not necessarily. Barometer and Sonnant have worked on a project to offer advertisers suitably separated ad placements, allowing them to reach your audience while avoiding unwanted alignment with the gory bits. The tool uses a contextual engine to set midrolls and other ad placements at a safe distance.
- Feb 21: The first Arabic podcast brand safety and suitability tool has been launched by Next Broadcast Media and Barometer. It is Barometer’s first offering in Arabic, and brings transparency and brand suitability to podcasting in the Middle East.
- Jan 18: In August, Podnews covered a report that podcasts from Black creators were being unfairly marked as not brand-safe. Today, news of a partnership between brand suitability and safety company Barometer and the ALIVE Podcast Network which has analysed its content using Barometer’s contextual analysis engine to discover high brand suitability standards, enabling better monetisation.
- Oct 26, 2023: A news publisher has taken Newsguard, a content rating and 'misinformation' service, to court, saying it incorrectly marked the publisher as "disinformation". Newsguard launched a podcast ratings service in May, and works with Barometer for misinformation detection.
- Sep 8, 2023: SiriusXM, Barometer and ArtsAI have launched a brand suitability and safety tool that gives reporting mid-campaign, so advertisers can optimise during a campaign. The tool is based on AB Daily, which was announced in May.
Data credits: Google Maps, Podnews newsletter