Barometer
Address: 
450 Piedmont Ave NE unit 907, Atlanta, GA 30308, USA
Using AI to provide transparent content ratings for podcasts
Website: www.thebarometer.co
Latest news
- Aug 7: Data that Podnews published a year ago suggested that some brand safety tools incorrectly categorise Black-hosted podcasts as risky, because of a lack of nuance and cultural understanding. Today, Barometer and DCP have partnered to create the Black Podcast Coalition - a collective of influential Black networks and shows. Shows will be tracked and certified for brand safety. The group suggests that these shows “are actually more suitable and less potentially risky than the average show in the Edison top 50.”
- Jul 16: SoundStack and Barometer have partnered to provide SoundStack customers with curated collections of targeted shows for purchase.
- Jul 9: Barometer and Audiohook have launched an enhanced brand suitability tool. It should result in less inventory being discarded.
- Apr 11: Think one mention of murder in your true crime podcast means no monetisation? Not necessarily. Barometer and Sonnant have worked on a project to offer advertisers suitably separated ad placements, allowing them to reach your audience while avoiding unwanted alignment with the gory bits. The tool uses a contextual engine to set midrolls and other ad placements at a safe distance.
- Feb 21: The first Arabic podcast brand safety and suitability tool has been launched by Next Broadcast Media and Barometer. It is Barometer’s first offering in Arabic, and brings transparency and brand suitability to podcasting in the Middle East.
Data credits: Google Maps, Podnews newsletter