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Barometer
Using AI to provide transparent content ratings for podcasts
Brand suitability tools

Stories

May 16, 2024:
May 14, 2024:
April 11, 2024:
February 21, 2024:
February 2, 2024:
    Podcasters got 45% more pitches from PR firms in 2023 than a year ago, according to new research. We’re responding less, though, according to The Propel Media Barometer, which also says that journalists only bother responding to 3.15% of the pitches they receive. We feel a bit better now.
January 18, 2024:
October 26, 2023:
September 28, 2023:
September 8, 2023:
July 26, 2023:
May 16, 2023:
    Barometer and ArtsAI announced a partnership product: AB Daily "delivers daily, in-campaign show & episode-level suitability monitoring on where ads are running on podcasts. AB Daily also provides analysis and reporting on whether the podcasts’ episodes align with the specific brand’s safety and suitability standards".
May 9, 2023:
May 3, 2023:
December 16, 2022:
    The last Podnews Weekly Review for this year is an epic - more than two hours, including interviews with Barometer, Oxford Road, the Podcast Index and Ad Aures, and 2023 predictions and 2022 highlights from 12 different podcast folk. Sponsored by Buzzsprout, it's available now.
December 15, 2022:
November 23, 2022:
    In this week's New Media Show, Todd Cochrane calls on advertisers to "grow some", and rails against companies offering services like "ad safety" and brand suitability. Gratifyingly, both Todd and Rob quote Podnews's current title sponsor, Barometer, as a company offering this service. Advertising in Podnews works!
August 4, 2022:
March 11, 2022:

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