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AdsWizz
We enable the effective monetization and personalization of digital audio by providing a complete suite of publis...
Ad sales and monetisation
We enable the effective monetization and personalization of digital audio by providing a complete suite of publis...
Ad sales and monetisation
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April 18, 2024:
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AdsWizz has successfully recertified for v2.1 of the IAB Podcast Measurement program. Podtrac and Simplecast also recertified in March. On the IAB TechLab website, there are still a number of companies only certified to v2.0, who haven’t recertified in more than three years: Anchor (now Spotify), Buzzsprout, Captivate, Chartable, Libsyn, Megaphone and Podbean.
March 28, 2024:
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Correction: Yesterday, we said that the Locked On Podcast Network were represented by Libsyn Ads before they signed with Adswizz. We based this on a page on the Libsyn Ads website which sold “a full network buy” of the Locked On Network. That page was deleted after we published yesterday; and both companies say that Locked On did not work with Libsyn Ads, so we clearly got things wrong and we regret the error. We’re told they were with Spotify/Megaphone.
March 27, 2024:
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The Locked On podcast network is to be represented for adsales by Adswizz. They were with Libsyn Ads, formerly AdvertiseCast.
February 15, 2024:
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AdsWizz has added “synthetic voice ads” to AudioGO, the company’s self-serve platform for smaller businesses.
January 8, 2024:
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Ten podcast companies are still not certified for the latest version of the IAB’s podcast measurement guidelines v2.1, in spite of being asked to do so by the end of 2022. More than a year later, the IAB’s list of compliant companies still shows AdsWizz, Anchor (now Spotify), Buzzsprout, Captivate, Chartable, Libsyn, Megaphone, Podbean, Podtrac and Simplecast as only compliant to v2.0 of the guidelines, something that means “they will lose current status”, according to the IAB Tech Lab.
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