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Search for ‘AdsWizz’


February 15, 2024:
January 8, 2024:
    Ten podcast companies are still not certified for the latest version of the IAB’s podcast measurement guidelines v2.1, in spite of being asked to do so by the end of 2022. More than a year later, the IAB’s list of compliant companies still shows AdsWizz, Anchor (now Spotify), Buzzsprout, Captivate, Chartable, Libsyn, Megaphone, Podbean, Podtrac and Simplecast as only compliant to v2.0 of the guidelines, something that means “they will lose current status”, according to the IAB Tech Lab.
December 5, 2023:
    What’s the future for IAB Podcast Measurement? In November 2022, we reported that the IAB’s v2.0 certification would no longer be valid after Dec 31 2023. As of today, some of podcasting’s largest names are still only compliant to v2.0, and all will lose their claim to certification by the end of the year unless recertified: Adswizz, Buzzsprout, Captivate, Chartable, “EmpireStreaming” (now Soundstack), Libsyn, PodBean, Podtrac, Simplecast, and “Anchor” (now Spotify Creator Studio).
August 29, 2023:
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March 15, 2023:
November 29, 2022:
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June 23, 2022:
May 17, 2022:
April 19, 2022:
    In the Netherlands, the owner of the NRC Handelsblad newspaper NRC Media has launched the Audiohuis Podcast Network. The company will sell advertising across the network, including third party shows and AdsWizz's PodWave audio marketplace in the country. "We want to become the authority in the Netherlands in the field of podcasting," said Madelon Fortuin, NRC Media's Commercial Director.
December 29, 2021:
November 17, 2021:
November 2, 2021:
October 26, 2021:
September 17, 2021:
September 15, 2021:
    Simplecast founder and CEO Brad Smith has been promoted: he's been named Head of Podcast Products for SiriusXM. Simplecast was acquired by SiriusXM last year; SiriusXM also owns Pandora, Stitcher and Adswizz. Smith will be responsible for podcast strategy across platforms for creators and listeners. SiriusXM's CEO, Jennifer Witz, said on Monday that the company plans a broader set of podcasts available to Pandora listeners, and will continue to publish across multiple platforms, though also suggested some opportunities for exclusivity.
September 10, 2021:
August 23, 2021:
July 8, 2021:
    AdsWizz has made an agreement with AI Music to "automatically adjust the background music of the ads to the listener's music genre". It's being used by Dunkin', a US food and coffee brand, within music streaming services.
June 23, 2021:
May 13, 2021:
April 29, 2021:
    Q1/21 revenue is 5% up at SiriusXM, which owns AdsWizz, Simplecast, Stitcher and 99% Invisible. Revenue was boosted by Stitcher and AdsWizz revenue. Pandora has lost 8% of its monthly users over the past year, though.
February 25, 2021:
February 18, 2021:
February 12, 2021:
February 11, 2021:
February 3, 2021:
    SiriusXM has published their annual report. Their Pandora business (which includes AdsWizz, Stitcher and Simplecast) saw a 1% drop in ad revenue in 2020, and a drop of 2% for subscriber revenue.
January 20, 2021:
January 7, 2021:
December 11, 2020:
December 9, 2020:
December 8, 2020:
December 7, 2020:
    AdsWizz needs your help: they're running a podcast trends survey for insights around podcast listening, creation, and advertising. Please spare a few minutes to take part, by doing the survey that fits you best; we'll cover the results.
November 20, 2020:
November 19, 2020:
    SiriusXM has become "the exclusive advertising representative and end-to-end ad tech platform for a broad slate of NBC News, MSNBC and CNBC podcasts", says a press release. The agreement includes Stitcher, AdsWizz and Simplecast, which the company owns.
October 29, 2020:
October 2, 2020:
September 25, 2020:
August 20, 2020:
    AdsWizz has launched AudioGO, a self-serve ad buying service to connect smaller advertisers with large audio publishers. It's now out of beta, and available here.
August 17, 2020:
August 3, 2020:
July 31, 2020:
July 30, 2020:
    Anne Frisbie from AdsWizz and Brad Smith from Simplecast spoke to our Editor at the RAIN Global Business Summit yesterday. Smith spoke about the additional targeting opportunities from making audio more personalised, which Simplecast offers in a number of ways; Frisbie highlighted the auto transcription services that AdsWizz offer, which allows advertisers to advertise alongside individual topics - or to avoid them completely.
July 7, 2020:
    Sirius XM is in advanced talks to buy Stitcher. SiriusXM owns Pandora, a US-only music service and podcast app), AdsWizz, a programmatic audio ads technology company, and Simplecast, a podcast host and analytics service, along with the US satellite radio service. Stitcher encompasses Midroll, a podcast advertising company selling ads for 350 shows, podcast production networks Stitcher Podcasts and Earwolf which make 50 shows, and a podcast app.
June 18, 2020:
    Analysis: The podcast market appears to be horizontally consolidating. SiriusXM already owns Pandora and ad-tech company AdsWizz: their acquisition of Simplecast adds a capable podcast host and analytics company, and means they have capabilities in all sectors of the business. They join EW Scripps, who own Omny Studio, Triton Digital, Midroll and Stitcher; Spotify, who own Anchor, Gimlet et al; and Acast, who acquired Pippa and set up their own content studio last year. It's not enough, it seems, to be a great hosting company or a content-creator: the podcast companies of the future appears to need a foot in all parts of the business.
June 3, 2020:
May 7, 2020:
March 27, 2020:
February 5, 2020:
January 30, 2020:
    The self-service audio ad buying service from AdsWizz for smaller buyers, AudioGO has announced new partners. Entravision is the first Spanish-speaking media company on the platform. AudioGO is being promoted by Berkshire Hathaway HomeServices as an ad platform to over 50,000 network agents across the US.
December 20, 2019:
October 17, 2019:
    AdsWizz, a digital audio advertising technology company, has launched PodScribe, a contextual ad-targeting solution for podcasts. Working with ComScore, the tool uses "advanced speech-to-text transcription technology to provide insight into podcast content, and enables advertisers to efficiently target by keywords, concepts, topics, and interests within the podcast".
September 6, 2019:
August 30, 2019:
August 22, 2019:
July 25, 2019:
    Adswizz has announced that their new software release fully supports the RAD podcast measurement framework. Remote Audio Data (RAD), the output of NPR working with 30 companies, is a method for sharing listening metrics from podcast applications back to publishers.
July 18, 2019:
    AdsWizz and Tapad announce a partnership in the US and EMEA to enhance advertising targeting. "The Tapad Graph enables marketers to identify a brand customer or related household across multiple devices," says Tapad's website.
May 14, 2019:
    AdsWizz launches AudioGO, a product that lets small buyers purchase audio advertising "on premium audio services like Pandora and other premium publishers". The minimum for the product is just US$250, opening advertising in these services up to a wider set of potential clients.
May 2, 2019:
December 12, 2018:
    Podtrac has announced support for RAD, and their own RAD beta is open for signup. Other companies who've said they'll support it are Acast, AdsWizz, ART19, Awesound, Blubrry Podcasting, Panoply, Omny Studio, Podtrac, PRX, RadioPublic, Triton Digital, and WideOrbit.
November 21, 2018:
October 18, 2018:
October 5, 2018:
September 28, 2018:
    A new audio marketplace has launched in Ireland. i-Believe has inked a deal with AdsWizz.
August 17, 2018:

Welcome to new subscribers from great companies like Audioboom, RAJAR, the Financial Times, AdsWizz, MPR, Pandora and Gimlet Media.

July 25, 2018:
    AdsWizz has launched a podcast platform partnership program with a set of podcast hosts including Blubrry, Libsyn, Voxnest, StreamGuys and EmpireStreaming. The program offers 'massively accelerated revenue growth' to podcasters on those platforms.
July 24, 2018:
July 9, 2018:
June 5, 2018:
    AdsWizz has been awarded the “Best Overall Technology for Programmatic Trading” at the DRUM Digital Trading Awards on May 31 in London. Notable: other entries included video and display; Erik Barraud, AdsWizz’s head of product, said it feels in some ways like a milestone in the arrival of audio as a true medium for programmatic. The acquisition of the company by Pandora completed on May 29.
April 6, 2018:
    AdsWizz technology is powering programmatic advertising within a new app for Japan's Tokyo FM, called Wiz Radio. (The station is known for innovation, and was the first to launch an iPhone app in Japan, incidentally.)
March 28, 2018:
    AdsWizz has done a deal with French podcaster NextRegie, allowing them to sell programmatic ads. NextRegie looks after a number of large media brand podcasts, including RMC which alone has "15m monthly listens". The company also announced a partnership with EmpireStreaming, a podcast host, which will allow their "small to mid-size podcast publishers" to offer dynamic ad insertion.
March 23, 2018:
    AdsWizz is to be purchased by internet broadcaster Pandora for US$145m. AdsWizz, which supplies ad insertion to a number of content partners, will continue to operate independently.
March 21, 2018:
March 14, 2018:
    French publisher Lagardère Publicité has selected AdsWizz for programmatic ad insertion and analytics. Lagardère runs, among others, Europe 1, RFM and Virgin Radio France. Stats: Europe 1 is seeing 25m downloads per month, a figure which has doubled in two years. Lagardère claims it is the most podcasted commercial radio company in the country.
January 23, 2018:
January 10, 2018:

Thankyou to new sponsors Adopter Media, adswizz and podrover.

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