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AdsWizz has successfully recertified for v2.1 of the IAB Podcast Measurement program. Podtrac and Simplecast also recertified in March. On the IAB TechLab website, there are still a number of companies only certified to v2.0, who haven’t recertified in more than three years: Anchor (now Spotify), Buzzsprout, Captivate, Chartable, Libsyn, Megaphone and Podbean.

Correction: Yesterday, we said that the Locked On Podcast Network were represented by Libsyn Ads before they signed with Adswizz. We based this on a page on the Libsyn Ads website which sold “a full network buy” of the Locked On Network. That page was deleted after we published yesterday; and both companies say that Locked On did not work with Libsyn Ads, so we clearly got things wrong and we regret the error. We’re told they were with Spotify/Megaphone.

The Locked On podcast network is to be represented for adsales by Adswizz. They were with Libsyn Ads, formerly AdvertiseCast.

AdsWizz has added “synthetic voice ads” to AudioGO, the company’s self-serve platform for smaller businesses.

Ten podcast companies are still not certified for the latest version of the IAB’s podcast measurement guidelines v2.1, in spite of being asked to do so by the end of 2022. More than a year later, the IAB’s list of compliant companies still shows AdsWizz, Anchor (now Spotify), Buzzsprout, Captivate, Chartable, Libsyn, Megaphone, Podbean, Podtrac and Simplecast as only compliant to v2.0 of the guidelines, something that means “they will lose current status”, according to the IAB Tech Lab.

What’s the future for IAB Podcast Measurement? In November 2022, we reported that the IAB’s v2.0 certification would no longer be valid after Dec 31 2023. As of today, some of podcasting’s largest names are still only compliant to v2.0, and all will lose their claim to certification by the end of the year unless recertified: Adswizz, Buzzsprout, Captivate, Chartable, “EmpireStreaming” (now Soundstack), Libsyn, PodBean, Podtrac, Simplecast, and “Anchor” (now Spotify Creator Studio).

AdsWizz has detailed how it looks for fraud when serving digital audio ads.

In the UK, Octave IP has signed a deal to sell advertising for select podcasts owned and operated by SiriusXM and Stitcher Media.

Dynamic ad insertion company AdsWizz writes about, um, the power of dynamic ad insertion

AdsWizz has released The State of Audio Technology Report 2023. The free report looks at brand safety, identity, and future audio advertising opportunities.

Further reading: Alex Jungius, Director of UK production company This Is Distorted, is interviewed by Pod Bible … Guy Lambert at the BBC posts Is the 'have-a-go' podcaster era coming to an end?, suggesting a decline in long-term podcast production. (The basis of the article is false.) … AdsWizz looks back at their involvement at Podcast Movement Evolutions.

SiriusXM's AdsWizz will continue as SoundCloud's sole sales partner in mainland Europe until the end of next year.

Catalina Culmes at AdsWizz has written an article about inventory forecasting for podcasters, and why it's important.

New deals: SiriusXM shows are to be represented in New Zealand by media company NZME, after NZME signed a deal with AdsWizz … Voiceworks Sport has partnered with Veritonic to offer attribution for advertising on the Sport Social Podcast Network.

Agreements: Audacia has signed with AdsWizz to represent marketplace ad inventory across streaming and podcasts in Asia … Backyard Ventures has signed with Libsyn's Automatic Ads to help monetise their content.

How Brand Marketers Can Leverage Programmatic in Podcasting (Adswizz)

Hot on the heels of an agreement with Stitcher and SiriusXM, SCA's LiSTNR has announced that it will also exclusively represent Wondery's podcasts in Australia.

AdsWizz has signed an exclusive agreement with the Spanish Broadcasting System (SBS) to sell audio ads in the US.

In Australia, SCA's LiSTNR has announced an agreement to represent Stitcher and SiriusXM inventory in the country. This will increase LiSTNR's monthly podcast reach by 81%.

Pierre Naggar and Alex Faust have been hired as board advisors to AdTonos, an audio monetisation company. Naggar was formerly at Adswizz; Faust was at Spotify.

Daniel Einhorn at Adswizz wrote a blog about how targeting works with Comscore Predictive Audiences, for advertisers and for publishers.

AdsWizz shared video of two panels that the company participated in at the Cannes Lions.

SiriusXM and Comscore have expanded their agreement, bringing Comscore Predictive Audiences to clients across both AdsWizz and SXM Media. This will allow advertisers to target audio ads to consumers based on their TV and streaming consumption, gaming habits and life stage - it's being promoted as being "cookie-free".

AdsWizz and Simplecast were at The Podcast Show, and have posted their sessions on their website, including panels about podcast monetisation, podcast advertising for brands, and working with IP.

AdsWizz has posted video of its IAB Podcast Upfront presentation.

In the Netherlands, the owner of the NRC Handelsblad newspaper NRC Media has launched the Audiohuis Podcast Network. The company will sell advertising across the network, including third party shows and AdsWizz's PodWave audio marketplace in the country. "We want to become the authority in the Netherlands in the field of podcasting," said Madelon Fortuin, NRC Media's Commercial Director.

HT Media has launched India's first programmatic ad marketplace, working with AdsWizz. The company says that Indian podcast listeners will rise to 170m by 2023, which would overtake the total number of US listeners.

CairoRCS Media, an Italian newspaper publisher, has signed with AdsWizz for podcast monetisation.

Pierre Naggar from AdsWizz has given an overview of how audio advertising has changed.

The Podcast Show 2022 has announced new partners, including Amazon Music, Sony Music Entertainment, Wondery, Adswizz and Triton Digital. The show will also include a week of live podcast events across London.

Audio ads on SoundCloud in the Nordic countries will now be sold by Bauer Media Audio, after they signed an agreement with AdsWizz.

Simplecast founder and CEO Brad Smith has been promoted: he's been named Head of Podcast Products for SiriusXM. Simplecast was acquired by SiriusXM last year; SiriusXM also owns Pandora, Stitcher and Adswizz. Smith will be responsible for podcast strategy across platforms for creators and listeners. SiriusXM's CEO, Jennifer Witz, said on Monday that the company plans a broader set of podcasts available to Pandora listeners, and will continue to publish across multiple platforms, though also suggested some opportunities for exclusivity.

Alternative music network idobi has signed an exclusive agreement with AdsWizz for global monetisation of its audio inventory. It's an expanded agreement between the two companies.

AdsWizz and Simplecast have published their session at Podcast Movement 2021; with discussions about audience growth and dynamic ad insertion.

AdsWizz has made an agreement with AI Music to "automatically adjust the background music of the ads to the listener's music genre". It's being used by Dunkin', a US food and coffee brand, within music streaming services.

First look: AdsWizz has released a report looking at 600 campaigns using their attribution technology. The company says advertisers saw an average 4% conversion.

AdsWizz spoke at the IAB Podcast Upfront.

Q1/21 revenue is 5% up at SiriusXM, which owns AdsWizz, Simplecast, Stitcher and 99% Invisible. Revenue was boosted by Stitcher and AdsWizz revenue. Pandora has lost 8% of its monthly users over the past year, though.

AdsWizz Audiomatic got a deep-dive in Sounds Profitable last week. A scalable way to reach podcast and audio listeners, Erik Barraud shows Bryan Barletta how the product achieves targeting, real-time measurement and attribution.

AdsWizz has been certified by the IAB Tech Lab "for audibility" - with this in place, they say, publishers and advertisers can now know for certain whether an ad was heard or not. (To classify as an “audible” ad, the audio ad must play for 2 seconds with the player unmuted.)

Sounds Profitable's next deepdive is on February 18th. Erik Barraud, SVP of Product at AdsWizz, will demo their planning and buying platform for advertisers, AudioMatic; he'll be joined by Bryan Barletta, fully running through what the product actually is and how it’s used. It's free to watch - register here.

Also in Austria, a set of regional news podcasts have been built with a tool called Sonarbird - which integrates national and local news with bespoke advertising (and from AdsWizz).

SiriusXM has published their annual report. Their Pandora business (which includes AdsWizz, Stitcher and Simplecast) saw a 1% drop in ad revenue in 2020, and a drop of 2% for subscriber revenue.

SoundCloud has signed an ad sales agreement with AdsWizz for 14 European markets. (SiriusXM owns AdsWizz and Pandora, which sells SoundCloud ads in the US; SiriusXM also owns a minority stake in SoundCloud itself.)

First look: AdsWizz and Simplecast have just released their Podcast Trends Report for 2020. Among a lot of useful data, they tell us:

Adswizz's AudioGO self-service audio ads platform has won Best New Product and the Grand Prix Award in The Wires Global Awards

Free podcast host RedCircle has launched programmatic advertising with Adswizz. Meanwhile, Sounder's monetization deals with DAX and Triton have gone live.

AdsWizz's AudioGO advertising platform, which allows smaller advertisers to buy both audio and ad-banner ads, now uses Canva to easily produce the graphical ad banners.

AdsWizz needs your help: they're running a podcast trends survey for insights around podcast listening, creation, and advertising. Please spare a few minutes to take part, by doing the survey that fits you best; we'll cover the results.

Experian has bought Tapad for $280m. Attribution company Podsights describes them this way: "A number of providers have sprung up in the last decade offering … massive [databases] of every household IP mapped to identifiers they have seen at that IP. Tapad and Drawbridge are two of the largest." Acast, AdsWizz, Podsights and Chartable use them among others.

SiriusXM has become "the exclusive advertising representative and end-to-end ad tech platform for a broad slate of NBC News, MSNBC and CNBC podcasts", says a press release. The agreement includes Stitcher, AdsWizz and Simplecast, which the company owns.

Meanwhile, AdsWizz is making 1,000,000 podcast episodes available for advertising using contextual targeting. The technology enables advertisers to target shows based on subjects discussed, and helps them avoid inadvertently being on shows mentioning things they'd rather their brand wasn't next to, like shows featuring anti-vaccination conspiracy theories, for example.

AdsWizz spoke at the IAB Upfront recently, and has written up some of the stats that were shared at the event.

AdsWizz has been named a finalist for three online marketing media and advertising awards.

AdsWizz has launched AudioGO, a self-serve ad buying service to connect smaller advertisers with large audio publishers. It's now out of beta, and available here.

AdsWizz have unveiled a set of new features to "make podcast ad buying better", including brand safety, contextual targeting and ad sequencing.

AdsWizz has added additional targeting for podcast advertisers who use their programmatic advertising platform.

SiriusXM's financial report for Q2 2020 has been released. The company owns Stitcher, Simplecast, Pandora and AdsWizz. The acquisition price for Simplecast, unreported at the time, was $28m.

Anne Frisbie from AdsWizz and Brad Smith from Simplecast spoke to our Editor at the RAIN Global Business Summit yesterday. Smith spoke about the additional targeting opportunities from making audio more personalised, which Simplecast offers in a number of ways; Frisbie highlighted the auto transcription services that AdsWizz offer, which allows advertisers to advertise alongside individual topics - or to avoid them completely.

Sirius XM is in advanced talks to buy Stitcher. SiriusXM owns Pandora, a US-only music service and podcast app), AdsWizz, a programmatic audio ads technology company, and Simplecast, a podcast host and analytics service, along with the US satellite radio service. Stitcher encompasses Midroll, a podcast advertising company selling ads for 350 shows, podcast production networks Stitcher Podcasts and Earwolf which make 50 shows, and a podcast app.

Analysis: The podcast market appears to be horizontally consolidating. SiriusXM already owns Pandora and ad-tech company AdsWizz: their acquisition of Simplecast adds a capable podcast host and analytics company, and means they have capabilities in all sectors of the business. They join EW Scripps, who own Omny Studio, Triton Digital, Midroll and Stitcher; Spotify, who own Anchor, Gimlet et al; and Acast, who acquired Pippa and set up their own content studio last year. It's not enough, it seems, to be a great hosting company or a content-creator: the podcast companies of the future appears to need a foot in all parts of the business.

AdsWizz has hired Anne Frisbie (inMobi Exchange) to be their SVP of Global Supply, working with podcasters and partners.

Is the sun shining where you are? AdsWizz would like to make sure you hear the "sunny day" version of an ad, rather than the "rainy" version. The company has added dynamic creative optimisation capabilities to its audio advertising platform, allowing audio ad variations for listeners, based on their location, the time of day, weather, device type, gender, age and other data points.

AdsWizz has added automated ad-buying capabilities on its programmatic platform, including the opportunity to buy host-read ad campaigns. The company notes that these have historically been difficult to do at scale.

SiriusXM, which also owns Pandora and AdsWizz, has filed its annual report for 2019. Pandora has 6.2m paid subscribers and 63.5m monthly active users. Pandora brought in $1.6bn revenue ($1.1bn from advertising) although the company admit Pandora's number of monthly active users "has declined consistently for several years".

The self-service audio ad buying service from AdsWizz for smaller buyers, AudioGO has announced new partners. Entravision is the first Spanish-speaking media company on the platform. AudioGO is being promoted by Berkshire Hathaway HomeServices as an ad platform to over 50,000 network agents across the US.

Pandora and AdsWizz has been awarded the TAG “Certified Against Fraud” Seal by the Trustworthy Accountability Group. The company says "it reassures buyers that Pandora is following anti-fraud best practices to combat fraudulent, invalid traffic and promote greater transparency in the advertising supply chain".

AdsWizz, a digital audio advertising technology company, has launched PodScribe, a contextual ad-targeting solution for podcasts. Working with ComScore, the tool uses "advanced speech-to-text transcription technology to provide insight into podcast content, and enables advertisers to efficiently target by keywords, concepts, topics, and interests within the podcast".

Heard of programmatic audio? Not entirely sure what it all is? Pierre Naggar from Adswizz is interviewed in ExchangeWire.

Audio advertising can improve visits to stores by 90%, according to data from AdsWizz and BigMobile. The companies worked together to track visits from people who'd heard audio ads for the store.

CBC/Radio-Canada have signed with Triton Digital to help monetise and measure their podcasts. Meanwhile, streaming company Mediastream has been selected by Adswizz as a premier partner in Latin America.

Adswizz has announced that their new software release fully supports the RAD podcast measurement framework. Remote Audio Data (RAD), the output of NPR working with 30 companies, is a method for sharing listening metrics from podcast applications back to publishers.

AdsWizz and Tapad announce a partnership in the US and EMEA to enhance advertising targeting. "The Tapad Graph enables marketers to identify a brand customer or related household across multiple devices," says Tapad's website.

AdsWizz launches AudioGO, a product that lets small buyers purchase audio advertising "on premium audio services like Pandora and other premium publishers". The minimum for the product is just US$250, opening advertising in these services up to a wider set of potential clients.

Verizon have announced a set of new podcasts from Yahoo Finance. They've also announced a deal with AdsWizz to offer programmatic advertising.

Podtrac has announced support for RAD, and their own RAD beta is open for signup. Other companies who've said they'll support it are Acast, AdsWizz, ART19, Awesound, Blubrry Podcasting, Panoply, Omny Studio, Podtrac, PRX, RadioPublic, Triton Digital, and WideOrbit.

Digital audio advertising tech company AdsWizz has integrated its products with Google Display and Video 360. "The integration also opens up Pandora, the largest streaming music provider in the US, to audio ad buys via Google Display and Video 360."

AdsWizz have been nominated for two Digiday awards for best use of mobile, and best publishing platform.

AdsWizz post about new audio advertising formats, including "shakeme", "second screen", weather targeting and location-based targeting.

A new audio marketplace has launched in Ireland. i-Believe has inked a deal with AdsWizz.

Welcome to new subscribers from great companies like Audioboom, RAJAR, the Financial Times, AdsWizz, MPR, Pandora and Gimlet Media.

AdsWizz has launched a podcast platform partnership program with a set of podcast hosts including Blubrry, Libsyn, Voxnest, StreamGuys and EmpireStreaming. The program offers 'massively accelerated revenue growth' to podcasters on those platforms.

EmpireStreaming, a CDN and services company, releases Podium, a full-service podcast content management system. It boasts integration with AdsWizz. “Podium is the first management platform focused on creating revenue for podcasters of all sizes, not just the top 50.”

Adswizz has also given a long interview to AdExchanger about the company's future product plans.

AdsWizz has been awarded the “Best Overall Technology for Programmatic Trading” at the DRUM Digital Trading Awards on May 31 in London. Notable: other entries included video and display; Erik Barraud, AdsWizz’s head of product, said it feels in some ways like a milestone in the arrival of audio as a true medium for programmatic. The acquisition of the company by Pandora completed on May 29.

AdsWizz technology is powering programmatic advertising within a new app for Japan's Tokyo FM, called Wiz Radio. (The station is known for innovation, and was the first to launch an iPhone app in Japan, incidentally.)

AdsWizz has done a deal with French podcaster NextRegie, allowing them to sell programmatic ads. NextRegie looks after a number of large media brand podcasts, including RMC which alone has "15m monthly listens". The company also announced a partnership with EmpireStreaming, a podcast host, which will allow their "small to mid-size podcast publishers" to offer dynamic ad insertion.

AdsWizz is to be purchased by internet broadcaster Pandora for US$145m. AdsWizz, which supplies ad insertion to a number of content partners, will continue to operate independently.

Acast is now able to offer demographic targeting to their advertising partners [after deploying AdsWizz's AudioServe product](https://podnews.net/press-release/acast-adds-adswizz

French publisher Lagardère Publicité has selected AdsWizz for programmatic ad insertion and analytics. Lagardère runs, among others, Europe 1, RFM and Virgin Radio France. Stats: Europe 1 is seeing 25m downloads per month, a figure which has doubled in two years. Lagardère claims it is the most podcasted commercial radio company in the country.

Acast has a new Global Head of Audio Product & Partner Sales. He's Chris Wistow, formerly of Adswizz and last.fm.

Thankyou to new sponsors Adopter Media, adswizz and podrover.