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YouTube delivers bigger, more engaged audiences: Podtrac

LISTEN · · Updated · 2.7 minutes to read
  • Exclusive: In new research from Podtrac, YouTube is the most popular platform for podcasts that post full video. 22% of Podtrac’s top 250 podcasts are posting full video episodes to YouTube - which do particularly well on the platform, with bigger and more engaged audiences. You can grab a copy of the research here.

  • Campari Group has suspended all advertising with Spotify, following an error we reported yesterday promoting Campari’s Wild Turkey whiskey brand on a number of podcast pages. In the company’s statement, it says “We are disappointed that the implementation of the campaign by Spotify was inconsistent with our advertising code and have paused all media with Spotify pending results of the investigation”.

  • The US’s largest podcast publisher SiriusXM has acquired podcast producer Team Coco, and its podcast Conan O’Brien Needs A Friend. Conan has entered into a five year talent agreement with the company. The Wall Street Journal reports the deal is valued at $150m.

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