More women listening to podcasts, says research

• First look: Podcast listenership among women in the US is up, says a fact sheet from The Women’s Podcast Report 2022, released today by SXM Media and Edison Research. 47 million women have listened in the past month: 35% of all women aged 18+, a figure that’s grown by 67% over the past five years.

  • The data looks at how and where women listen, and notes that 48% of all US podcast listeners are female, more closely matching the US population.
  • Above, Virgin Atlantic has signed a new deal with the podcast Celebrity Catch Up: Life After That Thing I Did. The self-funded, solo indie podcast will be available on the in-flight entertainment throughout the fleet.

• The RØDE RødeCaster Pro II gets a full review in Sound on Sound magazine. The magazine recommends it.

• Apple Podcasts is beginning to release “Shows We Loved 2022” in various regions, which includes the “top followed” and “top new” shows. You’ll see the full list in the Apple Podcasts app in each region: we hope to be able to carry a full set of lists next week. In the meantime, here’s the full list from Australia.

  • Pocket Casts and Spotify are also offering algorithmic looks at your 2022 podcast activity. We like Shane Smyth’s most listened-to podcast.

• Libsyn’s AdvertiseCast revealed its marketplace ad rates for November. The average CPM was $24.76, up 3% month-on-month and up 6% year-on-year.

• Libsyn is also seeing “an unusual amount of declined transactions” for hosting customers. Some European podcasters report that, after re-entering their payment profiles, they’re now being charged VAT.

• In Glasgow, Scotland, podcast production company The Big Light has moved to new, bigger studios.

Thank you to Lewis and to Helene Pawlitzki, who both became personal supporters this week. We appreciate your support, which keeps independent journalism… independent. Be like them.

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• Our long article about podcast stats can help with how many downloads are never listened-to, the podcast with the biggest audience, or how the Apple Podcast Charts really work.

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As the popular show finishes up, My Dad Wrote A… releases a bonus episode today, where the team hear from their fans. One listener used the podcast to scare away a bear, we learn, while another proposes to his boyfriend live on the episode. Listen to find out if he said yes.

The latest episode of Therapy Works with Julia Samuel MBE has Alastair Campbell from The Rest is Politics as a guest, talking about his battle with depression, and the pain of his son’s alcoholism. The show is the #1 mental health podcast in the UK, and was launched in October.

And, in a new five-part series from The Pew Charitable Trusts podcast After the Fact, Host Dan LeDuc and guests explore the impact of the pandemic, how the conversation around mental health is changing, challenging stigma surrounding care, and approaches to address a burgeoning crisis.

Multiamory has published its 400th episode and celebrating a book deal. The show began as dating advice for people in polyamorous or non-traditional relationships but has broadened over the years to include many different relationship formats, monogamy included.

Inside the Tribe is new from DM Podcasts, a nine-part true crime original podcast that goes inside the world of a secretive and bizarre cult called the Twelve Tribes. The show follows former Twelve Tribes members, Mark and Rose through their 15-year ordeal with the group and how they finally staged their escape.