Who listens to podcasts? Best not to assume

• Who really listens to podcasts? Be careful with your assumptions, says numbereight, quoting from a study across five markets. Podcast listeners aren’t just young; seniors are not just an edge case; and it’s not just boys listening. The piece gives us the right questions to ask when planning podcast campaigns.

• A new remote recording service called SureTake is deliberately simple - and does one thing: high quality local audio and video recording. Aimed at editors and studios, the tool doesn’t “nudge clients towards DIY tools or AI editing”, it says - wonder who they could possibly mean… the company, which hails from Canada, is looking for beta testers - there’s a free trial on the website.

• More and more people are using podcast app Overcast. Buzzsprout’s platform stats for June show that podcast consumption by Overcast has increased by +28% year-on-year. Most other apps are relatively static - except Spotify, which shows a slump of -26%. (Some of this could be attributed to Spotify video, which is hosted by Spotify themselves). “Web browsers” are up by 4.4%.

  • Transistor’s stats, meanwhile - archived here - also show a 22% increase in Overcast year-on-year, and a drop for Spotify of -40%. Apple Podcasts shows a modest increase.

• Podcasters using Headliner can now add and edit captions for their audiograms from the Headliner app.

• PodCrisp, an AI summary, takeaway and action-item service for any podcast, is on ProductHunt today.

• Ausha has had a free podcast name generator for some time - but they’ve made it more intelligent, adding AI and the useful information they’ve learnt from their SEO work. We tested it out, and it came up with a name that’s so good we’ll not tell you what it is, just in case the folks in Adelaide, London or Ho Chi Minh City who stole our content every day for a while are thinking of doing it again.

  People News

• Elise Bergerson has been hired as Senior Director of Business Development at Libsyn. She moves from Verve Talent & Literary Agency, where she served as Head of Audio.

Tips and tricks - with Podcast Movement NYC

Podcast News - with Airwave

With Airwave: Art is for everyone, but sometimes, the way we talk about art doesn’t make sense any more. Art Smart breaks through the confusing artspeak to help everyone understand and enjoy it just a little bit more.

Grown & Growing by Keion and Shaunie Henderson is now with Backyard Ventures. The partnership will include advertising opportunities across Grown & Growing’s podcast, YouTube channel, and social platforms. The show shares relationship insights, actionable real-life advice, and revealing moments.

From the team that produced the incredibly successful Dish with Waitrose, Outsiding is new today, with Caitlin Moran and Adam Moss. The show will be recorded outside in gardens, celebrating the simple joys of nature, wildlife, and gardening; and inviting celebrity guests to join them outdoors for a chat. Bob Mortimer is the first guest.

Bending The Light: Vedic Wisdom for a Brighter World has launched. Hosted by Vish Chatterji — a mechanical engineer turned executive coach and “karma mechanic” — the podcast bridges ancient Eastern wisdom with a practical, skeptical Western mindset. Episodes explore yoga, Ayurveda, meditation, dharma, and Jyotish (Vedic astrology) to help you navigate modern spiritual and life challenges.

The most recent episode of Baggage is one of the most compelling, terrifying, and heartfelt thus far. Hosts Ryan Frank and Eric Shaw speak to Cheryl about her harrowing experience of being kidnapped and sexually assaulted by a stranger when she was just 16 years old. Cheryl is joined by her brother, Scott, to provide a unique look at not just the immediate effects this experience has on a survivor but also the ripple effects it has on their loved ones.