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Bauer Media Audio signs agreement with Adswizz to sell SoundCloud ads in Denmark, Finland, Norway and Sweden

PRESS RELEASE · Helsinki, Finland ·

Today, Bauer Media Audio with AdsWizz, the leading global technology provider for digital audio advertising solutions, have agreed to work together to sell audio advertising in Denmark, Finland, Norway and Sweden on Soundcloud - the next generation music entertainment company. As digital audio consumption experiences a surge in consumer popularity, this relationship will give Nordic advertisers access to SoundCloud’s young, highly engaged, and influential audience throughout the Nordic region.

This relationship means that advertisers will now be able to target SoundCloud’s inventory through Bauer Audio’s advertising network in the Nordic region – Bauer Audiostream. It allows audio buyers to reach SoundCloud’s listeners in more personal ways through rich audience segment targeting, such as geo, device type, genre, language, weather, demographic, behavioural segments and more. Bauer Media Audio will work alongside AdsWizz to enable advertisers to reach the ever-growing audio audience and serve relevant, engaging ads amongst premium content.

Jan Kumlin, Director of Digital Advertising Technology, Bauer Media Audio, comments: “We are excited to extend our partnership with AdsWizz with today’s announcement. SoundCloud inventory will significantly increase reach and targeting capabilities of our Bauer Audiostream network in the Nordics.”

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Pierre Naggar SVP of Global Demand at AdsWizz says “Across the globe, audio has been experiencing rapid growth and as a result advertiser demand has significantly increased. Buyers are looking for ways to reach the highly engaged, growing audio audience with precise targeting and measurable results. This partnership allows advertisers to tap into SoundCloud’s premium content in a way that is accessible with advanced attribution methods.”

About Adswizz

AdsWizz has created the end-to-end technology platform that is powering the digital audio advertising ecosystem. AdsWizz is the underlying monetization solution for well-known music platforms, podcasts and broadcasting groups worldwide. Through dynamic ad insertion, advanced programmatic platforms, and innovative audio formats, AdsWizz efficiently connects buyers and sellers for digital audio and podcast advertising. AdsWizz is owned by SiriusXM, and is headquartered in San Mateo, California, with a Technology Development Hub in Bucharest, Romania.

About Bauer Media Audio

Bauer Media Audio is Europe’s leading digital commercial broadcaster and audio operator. Experts in the power of sound, the company reaches over 57 million listeners weekly through its market-leading broadcast radio, online services, and podcasts. Spanning 8 countries - the UK, Ireland, Sweden, Norway, Denmark, Finland, Poland and Slovakia, Bauer Media Audio owns leading brands including KISS, Mix Megapol, Absolute Radio, Magic Radio, Radio Norge, Radio Expres, Radio Nova, Radio 100, Today FM, Newstalk and RMF.

This is a press release which we link to from our daily newsletter about podcasting and on-demand. This is reprinted verbatim; we may rewrite headlines and descriptions.

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