Spotify Partner Program expands into Europe

• Spotify’s monetisation model for creators, the Spotify Partner Program is to expand to a further nine new countries, eight in Europe. From Apr 29, eligible audio and video creators in France, Belgium, Luxembourg, The Netherlands, Ireland, Germany, Austria, Switzerland and New Zealand can enroll.

  • This means more money for existing partners, too: we’re told that eligible creators earn based on how much Spotify Premium members stream their video content in the markets where the Spotify Partner Program is available; so a US creator will now earn from viewers in these additional countries too. By country population, this grows the total potential audience by 43% (but not all content is equally popular in different countries).

• YouTube’s Head of Podcasts, Kai Chuck has left the company after a reorganisation. A YouTube spokesperson told TubeFilter: “To better serve podcasters on YouTube, we’re bringing the Podcast Partnerships team together with the News and Civics Partnerships teams. We’re grateful to Kai Chuk for all his contributions over the years.” The News and Civics Partnerships teams are led by Tim Katz, who wrote a blog post about YouTube Podcasts last month.

• Steven Bartlett’s Flight Studio, which launched last April, is readying a video podcast hosting company, called Flightcast. The developer, who goes under the name Rox Codes, is looking for beta testers on LinkedIn. Notably, it claims to offer direct video upload to Spotify, which is something, as far as we’re aware, unavailable in any other third-party host.

• In-person discussion is always a good thing. So, Good Tape has launched Off The Record, a “community-centered media business that facilitates real-time dialogues between podcast executives, creatives, and brands”.

• Podcast seasons don’t work. Except… writing for Podnews, Podcast Professionals Association member Jason Cercone shares some reasons why they do. SUR-CONE

• Ossa has launched a purpose-build ad operations platform for podcasting. The company has been working on this technology for some time, as hinted at in its hiring announcement of CRO Adam Gilbert last year.

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Moves and hires

• In the UK, David Prever has been made Head of Podcasts at SASSY+ and Radio News Hub, where he’ll expand the company’s original content portfolio and develop brand-funded podcasts. SASSY+ is exhibiting at the Podcast Show London.

Tips and tricks - with Pod Predictor by Coleman Insights

• Here’s how to deal with negative feedback in podcasting. Responding respectfully is one potential recommendation; so is to weigh the feedback for how genuine it might be.

Podcast News - with Airwave

New on Airwave: All the Books! is a weekly show of recommendations and enthusiasm regarding the week’s new book releases.

Surviving Trump - with democracy on life support - isn’t a linear story: it’s a political landscape. The hosts tell us that each episode stands alone, but together they form a strategic map of the forces that they say are threatening American democracy.

For The Love Of Rugby has three new presenters for the Guinness Women’s Six Nations. Red Roses Sadia Kabeya (Loughborough Lightning) and Maud Muir (Gloucester-Hartpury) and retired England player Shaunagh Brown (Harlequins Women) are presenting weekly episodes, delving into the tournament and sharing exclusive insights from inside the Red Roses’ camp.

The StressLess Camping RV podcast has hit episode 300. The show has over half a million downloads, and is produced to help RVers get more joy out of their RVs. It’s hosted by Tony and Peggy Barthel.

Having a bad DAI

An occasional section where we highlight odd things going on with podcast ads so we all get better at them

WNYC’s Science Friday is, we think, hosted on Simplecast. Sadly, Jif Peanut Butter are wasting their money with this audio ad that wants you to click the banner - ad banners don’t exist in open RSS podcast apps. “We’re not advertising again with you: nobody clicked the banner.” Sigh.

Found someone having a bad DAI? Let us know.