Spotify Partner Program expands to nine new countries

This is the text from Spotify’s PR companies (we were served this by two separate companies): it’s not in the form of a press release, but we thought you’d like to read it as it came.

The Announcement:

• Spotify is expanding its Spotify Partner Program, a new monetization model for creators, to nine new markets.

• Starting April 29, eligible audio and video creators in France, Belgium, Luxembourg, Netherlands, Ireland, New Zealand, Germany, Austria, and Switzerland can enroll.

• First launched in the US, UK, Canada, and Australia, the Spotify Partner Program grew payouts to creators by over 300% this January compared to January 2024.

• SPP creators in the US/CA/UK/AU will have more opportunities to earn Premium video revenue for listeners in new markets starting on Apr 29, 2025.

About the Spotify Partner Program

• The Spotify Partner Program offers audience-driven payouts from Spotify Premium video engagement and the ability to monetize via ads in Spotify Free and on all other podcast listening platforms.

• This can help creators navigate seasonality shifts and shifts in brand/advertiser interest and give them a more consistent, reliable way to earn.

• Since the program’s launch in the US, UK, Canada and Australia in January 2025, we’re seeing some exciting early results as the top 20 eligible video podcasts have seen an average 24%+ growth of consumption, and video podcast consumption on Spotify is up more than 20% since the program’s launch.

• In its first month, the Spotify Partner Program grew creator payouts by over 300%, with hundreds of podcast creators earning over $10,000 and top earners surpassing six figures.

• We’re continuing to hear optimism from creators about the opportunity that the Spotify Partner Program and uninterrupted video provide: it gives them more flexibility and control over their businesses, while also allowing them to deliver the best possible version of their content to fans — something that will drive loyal and retentive audiences.

What this means for Creators

• We are expanding the Spotify Partner Program to nine new international markets to give creators in these markets another way to earn for their engaging video content, and audiences a new viewing experience (no dynamic ads). The flexibility of multiple revenue streams gives creators greater control over their businesses, helping them adapt to seasonal shifts while driving incremental revenue.

• This means more money in creators’ pockets: We are removing dynamic ad slots in Premium, but replacing it with a model that we think is better for creators, users, and advertisers long-term.

• We pay creators for their video engagement from Premium users; we still run ads in Free from which creators get a rev-share; creators continue to have the freedom to baked-in ads and keep 100% of that revenue.

• It’s still early days, but as we continue to refine and scale, we want every creator in the SPP to have the opportunity to earn a consistent, sustainable, and meaningful income.

• Further investment in video includes providing creators with enhanced discoverability and better promoting options for their full-length podcast episodes across Spotify with tools like Clips.

• Creators can now upload short-form, vertical Podcast clips through Spotify for Creators. These are recommended across Spotify surfaces so users can easily explore and find their next great show.

• We’ve seen that podcast clips drive more consumers to start a show. They are 33% more effective than previews in converting audiences to tune into an episode.

What This Means for Listeners

• Listeners now have access to a bigger and better catalog of video podcasts, seamless background and foreground toggling, and for Premium users, the ability to watch videos uninterrupted by ads.

• While a creator’s baked-in sponsorships will remain in the episode, traditional dynamic ads will not interrupt the video for Premium users, creating a seamless experience on any device.