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Listener brand safety study released
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Listener brand safety study released

LISTEN · · Updated · 2.5 minutes to read
  • The Podsights Advertising Benchmark Report Q4 2022 has been released. Conversion rates are increasing: the company reports ads are performing 19% better this quarter.

  • Cody Ko and Noel Miller’s Tiny Meat Gang Studios, named after their five-year-old Tiny Meat Gang podcast, is celebrating seven shows, twelve full-time staff members and 200 million downloads.

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  • In further evidence that we live in unprecedented times, where nothing that we thought we knew remains constant, Podbean’s Rob Greenlee is now running an Apple Mac. The impromptu appearance of the device caused The New Media Show co-host Todd Cochrane to temporarily lose all power of speech, before exclaiming: “Are you kidding me? Wow”. Greenlee added “I can truly be ambidextrous: Windows on this hand, Mac on this hand”.

  • Further reading: the BBC’s Director General, Tim Davie, spoke about the future of the UK media industry: arguing UK media is worth £109bn ($132bn) to the UK’s economy each year, and calling for the media regulator to “regulate for success with speed”. He didn’t mention podcasts, thought … Meghan Davies, International MD at Acast, reflects on 2022 and explains why the company has their eyes on Italy for 2023 … and David Oxenford, a noted media lawyer, suggests that Big FTC Penalties on Google and iHeart for Deceptive Endorsements in Broadcast Commercials Mandate Care in Crafting Your Local Advertising

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