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PodX Group acquires a majority stake in podcast powerhouse Posta, its first investment in Latin America

Press Release · Stockholm, Sweden ·

PodX Group, a company committed to investing in international podcast companies and IP rights, proudly announces its first investment in Latin America through the acquisition of a majority stake in Posta, Argentina’s leading podcast production company.

This step further consolidates PodX Group as one of the biggest players in the global podcasting market. PodX has previously announced investments in French podcast studio Nouvelles Écoutes and British audio fiction company Goldhawk Productions. As the first podcast production company to be founded in Argentina, Posta is a pioneer in the Latin American podcast scene. Since its establishment in 2014, they have produced more than 150 shows, reaching millions of listeners, not just in its native country but also in Mexico, Brazil, United States and Spain.

Through their award-winning branded content unit, Posta Studios, they service more than 60 world-class companies, including Netflix, Uber, Microsoft, HBO, PlayStation, Mercado Libre and Globant, among many others.

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Posta’s mission is to create the best audio content for Spanish-speaking markets. Following PodX’s investment, their plan is to combine strengths in order to:

  • Continue developing original fiction and non-fiction narrative podcasts and explore opportunities in adapting them to other media.
  • Further consolidate its successful branded podcasts revenue stream.
  • Expand their reach, audience and influence in the Latin American and U.S. Hispanics markets.

Posta co-founders, Luciano Banchero and Diego Dell’ Agostino, will continue leading the company in this new chapter, as Chief Creative Officer and Chief Marketing Officer, respectively. They are joined by former Chief Operating Officer, Juan Manuel Giraldez, who moves into the position of Chief Executive Officer.

Luciano Banchero, co-founder and CCO, Posta: “We couldn’t possibly be more excited for this new adventure. The PodX team has proven to be the best partner to take this gigantic leap into the future of Posta. I’m thankful for their continued trust and investment, and believe they will level up our current capabilities, expand our values of diversity, innovation and excellence in audio, to help us achieve our dream of reaching even more millions of listeners.”

Diego Dell’ Agostino, co-founder and CMO, Posta: “We are very excited and happy to have found in PodX a strategic partner that will empower us and from whom we will surely learn a lot in the future. At Posta we hope this will bring new possibilities for the podcasting ecosystem in the region. We look forward to working with the other professionals that make up the group in pursuit of these objectives.”

Patrick Svensk, co-founder and Executive Director, PodX Group: “Posta has really great and unique creativity and quality in the audio entertainment they create and deliver in the Spanish-speaking part of the world. It will be so exciting to support them in creating an even bigger footprint for their content, not only in Argentina and LatAm, but also in the rest of the podcasting space. Posta is so very welcome into the PodX family and I already love working with them.”

About PodX Group

PodX Group is a company committed to investing in international podcast companies and IP rights. PodX was founded by Patrick Svensk (creator of the Swedish TV channel “Kanal 5” and founder of the international TV production groups Zodiak Media and Nice Entertainment), Staffan Rosell (previously Nordic director of SBS Radio, Discovery Radio and CEO of Bauer Media) and Fredrik Said (former head of new market expansion at podcast platform, Acast).

This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. This is reprinted verbatim; we may rewrite headlines and descriptions.

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