Leaked: the new RØDECaster Pro II
This article is at least a year old
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RØDE is to release the RØDECaster Pro II, an updated mixer, according to a leak reported by Michael Sterling’s Sterling Clear Audio. There’s also an app planned for control of the sound pads. The product was listed on a New Zealand website for a short time; a full launch is likely within the next week.
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In the US, Joe Rogan reaches at least twice as many people as the next most popular show, according to new data released by Edison Research. Describing what’s popularly known as 'the long tail’, President of Edison Research, Larry Rosin notes that “more than half of all the listening happening in the top thousand podcasts is happening in the top 100”. It’s the first of a new weekly email from the company.
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YouTube is now the most popular podcast app in the US, according to new data from Signal Hill Insights. The data suggests that listeners prefer podcasts with video. The question was “Which of the following places do you use the most to access the podcasts you listen to”; YouTube got 24.2%, Spotify 23.8%, and Apple Podcasts got 16% (despite being unavailable on Android).
- We have an article on the definition of a 'podcast’ if it helps.
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More people are leaving Gimlet: and this time it’s Reply All hosts Alex Goldman and Emmanuel Dzotsi. It’s unclear if the show will continue. “This iteration of Reply All will be ending in late June”, the company tweeted. PJ Vogt and Sruthi Pinnamaneni left in Feb 2021 after allegations were made against them.
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Triton Digital released its US Podcast Report for April. SXM Media is #1 for podcasts, with more than twice the unique weekly listeners for NPR podcasts at #2.
- iHeartMedia isn’t measured by iHeart-owned Triton Digital; but Podtrac reported iHeart has only 50% more unique listeners than NPR; allowing us to clarify that SXM Media would be #1 for podcasts if measured by Podtrac. Last week, Edison Research also reported SXM Media is #1 for podcasts.
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Showing commitment for podcasting, Substack is opening applications for a month-long immersive workshop, called the Summer of Sound. Applications start on June 9.
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Veritonic has launched Audio Attribution to its Campaign Performance suite, which helps track and measure audio ad performance across any app, hosting platform or listening device. The company shared a video in an information email.
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Libsyn Studio, Libsyn’s free podcast host, has added Reusable Chapters as a tool to help speed up podcast creation, among other improvements.
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We like the way that Formosa Files started this week (after the sponsor credit). Thanks!
Tips and tricks - with SoundStack
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Not entirely sure if anyone needs podcasting tips using song titles by the legendary British rock band Whitesnake, but if that’s your bag, turn this up and enjoy.
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How to make sure your podcast is loud enough (and not too loud) - and what’s LUFS got to do with it.
Podcast News - with Lemonada Media
Companies mentioned above:
Apple