Podpage acquires The School of Podcasting
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Podcast website company Podpage has acquired Dave Jackson’s School of Podcasting. Podpage will offer a free tier of education courses, as well as access to 1:1 coaching with Dave and the team. The curriculum will be redesigned, and the School of Podcasting will be expanding to include expert guest instructors. The all-cash deal with ongoing revenue share will allow the Hall of Famer to focus on building the School of Podcasting further. There’s a Town Hall tomorrow for questions.
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In Australia, a new growth platform for independent podcasters, podtential, has launched. The company is built around a proprietary diagnostic tool which is used to deliver personalised coaching to help creators reach their goals.
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YouTube published a blog post recently, which we linked to - only for them to quietly remove the post. Here it was; of note, it contains an interesting stat that we don’t recall seeing before: globally, YouTube users are now viewing over 100 million hours of podcasts every day.
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More on yesterday’s news about Apple Podcasts HLS video support: Podnews can confirm today that Buzzsprout will be supporting it.
- When will video on Apple Podcasts be available? It needs your phone to run iOS 26.4; just like the new Apple AirPods Max 2 headphones, launched yesterday. Those are available for purchase from March 26, but will arrive “early next month” - to coincide, you’d think, with the new 26.4 release.
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You’re a TV advertiser, and you want to increase the number of people who know about your brand by 41% -and you want to do that for free? Easy - just move some of that money to podcasts. In a case study shared by Edison Podcast Metrics and Nielsen Media Impact, moving just 5% of that TV money into podcasting reaches an additional 26 million people, at no additional cost.
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Ever worked on a podcast to discover that the story is totally different from what you think it was? Nick Abson almost created a technology that gave people free, clean, energy. But in a new podcast released today that has taken more than a decade to make, we discover that Going Clean is Dirty Business.
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The winners of the Indie PaC Awards at SXSW were released. Tim Ferris, Steven Bartlett and Hala Taha were among the winners of the new awards for independent podcasters and creators.
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Creator-focused podcast studio Daylight Media has announced a strategic partnership with Barometer, a brand suitability and contextual targeting service. The integration will allow Daylight’s sales team to offer more precise targeting and reporting.
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Tips and tricks - with Riverside
- If you use Zoom to do recording, you can make it rather better-looking, and better-looking, with a few little tips from Riverside here. Obviously, Riverside does a better job, but it’s handy to know how to make Zoom look its best, particularly if you’re a guest on someone else’s show.
- Is it time to rebrand your podcast? And - how should you do that? From the Podcast Professionals Association, Jason Cercone shares his experience: and the advice he’d give when it comes to changing a podcast’s name.
- Discussions about AI’s influence in the podcast industry tend to skew negative, but, says Buzzsprout’s podcast Buzzcast, AI tools can be used to review basic podcast data — including episode titles, download numbers, durations, and full transcripts — to uncover patterns in topic performance, episode structure, and audience engagement. In the latest episode, Kevin Finn looks at Buzzcast’s own data to learn more.
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