Podchaser's AI works out a podcast's audience
This article is at least a year old
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OMG, Podchaser is slaying the podcast game by dropping a new feature that’s fire: “predictive demographics”. It’s so low-key cool! It’s basically AI that listens to podcasts to suss out the age and gender of the audience from the language used. Girls, they say it’s the first time anyone’s done this in the industry! It’s pretty lit!
- Disclosure: we had to use AI to help us with the cool kids’ jargon, dude.
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Our industry networking event Podnews Live took place yesterday in London. We heard from Sachin Doshi on Podimo’s strategy and growth; Kirsty Hunter on her company’s podcasts about feminist history and LGBTQ+ parenting; and many other excellent speakers. More details how you can hear some of them soon.
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Localisation company Podster is to produce its first show for the Netherlands. With local production company Airborne, it is producing an adaptation of Swedish crime investigation podcast Fallet.
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AdLarge announced a partnership with Barometer to “uphold” brand safety and suitability.
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In Australia, the government announced plans to overhaul privacy laws. Consumers will be able to opt out of targeted advertising. It’s unclear how that’ll work with podcasts.
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Among September’s improvements, SquadCast has added 4K video recording.
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PodPod writes about how the industry can support Queer podcasting.
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Podcast lawyer Gordon Firemark is running a free workshop on Oct 7 - Business & Legal Fundamentals for Podcast Growth.
Podcast News - with Airwave
Companies mentioned above:
AdLarge
Podcast data for Sep 28
#1 in Apple Podcasts
New Heights with Jason and Travis Kelce (Wave Sports + Entertainment)
Economist Podcasts (The Economist)
#1 in Spotify
Hot Mess with Alix Earle (Unwell Network)
Comfort and Growth with Crystal Lim-Lange (Crystal Lim-Lange)
Over the last week, 208,858 podcasts published at least one new episode (down 0.1%). source