Podchaser's AI works out a podcast's audience

• OMG, Podchaser is slaying the podcast game by dropping a new feature that’s fire: “predictive demographics”. It’s so low-key cool! It’s basically AI that listens to podcasts to suss out the age and gender of the audience from the language used. Girls, they say it’s the first time anyone’s done this in the industry! It’s pretty lit!

  • Disclosure: we had to use AI to help us with the cool kids’ jargon, dude.

• Our industry networking event Podnews Live took place yesterday in London. We heard from Sachin Doshi on Podimo’s strategy and growth; Kirsty Hunter on her company’s podcasts about feminist history and LGBTQ+ parenting; and many other excellent speakers. More details how you can hear some of them soon.

• Localisation company Podster is to produce its first show for the Netherlands. With local production company Airborne, it is producing an adaptation of Swedish crime investigation podcast Fallet.

• AdLarge announced a partnership with Barometer to “uphold” brand safety and suitability.

• In Australia, the government announced plans to overhaul privacy laws. Consumers will be able to opt out of targeted advertising. It’s unclear how that’ll work with podcasts.

• Among September’s improvements, SquadCast has added 4K video recording.

• PodPod writes about how the industry can support Queer podcasting.

• Podcast lawyer Gordon Firemark is running a free workshop on Oct 7 - Business & Legal Fundamentals for Podcast Growth.

Podcast News - with Airwave

From the Airwave Podcast Network: History Tea Time is a history podcast from Lindsay Holiday that spills the tea on history. This weekly show has just released an episode on Boudica, Iceni Queen of Celtic Britain.

In the Podnews Weekly Review tomorrow - we’ve exclusive data from Edison Podcast Metrics UK, as well as learning more about how the ranker works and what other data the team collects. Plus - wearing headphones might be damaging to your hearing: we speak to Q104.3's Shelli Sonstein who’s been wearing headphones for fifty years.