AdLarge Partners with Barometer to Uphold Brand Safety & Suitability
AdLarge announced today they have partnered with Barometer to enforce brand suitability and safety guidelines across the AdLarge Podcast portfolio.
Barometer is an AI company that provides brand suitability and contextual targeting offerings in the podcast space. The team has built an AI engine to analyze podcast content and report on content suitability in alignment with the GARM (Global Alliance for Responsible Media) framework as well as contextual targets in alignment with the IAB content taxonomy 3.0. In their partnership, Barometer analyzes AdLarge’s podcasts and reports on potentially harmful and sensitive content categories such as violence, hate speech, and suggestive content.
Brands and buyers are now able to review scores immediately on a show they’re interested in buying based on the content within the episode to ensure they’re meeting their brand’s own safety and suitability standards. Brands are also able to monitor their ad-buys during and after the campaign to ensure their standards are being upheld.
“AdLarge’s commitment to demanding the highest quality technological solutions for brand suitability and contextual targeting helps push our whole industry into the future by driving advertiser confidence through data,” said Tamara Zubatiy, co-founder and CEO at Barometer. “It’s been a pleasure working with the talented team at AdLarge and we look forward to a continued successful partnership.”
“As podcasting continues to scale, brand suitability and safety are more important than ever before,” added Cathy Csukas, AdLarge CEO. “It’s imperative we provide this level of transparency and accountability to brands as an industry. We’re proud to partner with Barometer and look forward to continuing to bring innovative services to our partners.”
If you’d like to learn more about buying safe and suitable content, please reach out to firstname.lastname@example.org.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.