Podcasting in East and South East Asia explored
This article is at least a year old
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Exclusive: Podnews today starts a series of articles about podcasting in East and South East Asia. Japan, Korea, Indonesia, Philippines, Thailand, and Vietnam have a total population of 734m, making it more than twice the size of the US; and we can expect podcast listening to grow much faster in many of these countries than in the US. Written by Guang Jin YEO for Podnews, we’re delighted to help podcasters everywhere understand the opportunities in these countries.
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First look: Are US marketers cutting back on programmatic podcast advertising, given all the news recently? No: research from Acast shows that two-thirds of them expect to spend more on podcast advertising this year, and marketers predict programmatic podcast ad spend should triple by 2027.
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Libsyn has unveiled an integration with YouTube metrics data. Libsyn podcasters will see metrics for shows; AdvertiseCast will also use this data in its marketplace.
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The Ambies has announced its full list of nominees. Voting is up to you, if you’re a member of The Podcast Academy: check your email to find out how to vote. The winners will be announced in the International Theater at the Westgate in Las Vegas NV, USA, on March 7.
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Podcast booking service PodcastGuests·com has been acquired by serial entrepreneur Brian Scully. No terms were given.
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Podcast hosting company Ausha claims that branded podcasting is growing in audience. They also claim 95% renewal from brands using podcasting.
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“The problem was if an average person hears Chris Lydon doing an NPR-like thing, they’re not going to get the idea that they can do it.” Dave Winer, on the early days of podcasting, and why it took an “amateurish” show like Morning Coffee Notes to popularise the medium. (A new clip in our history page).
Moves and hires
- Malvina Goldfeld has joined Podimo as Chief Product Officer - she’s ex Meta and PayPal; Johann Querné has been announced as VP of Growth, a position he’s held for three months according to his LinkedIn. He’s a former Twitter, Uber and Alibaba exec.
Tips and tricks - with Podcast Movement Evolutions
- How do you get featured on Apple Podcasts? Isabeth, who works on Apple Podcasts as an Editor, shows us how to do it.
Podcast News - with editaudio
Companies mentioned above:
Acast
Podcast data for Jan 31
#1 in Apple Podcasts
Cup of Justice (Luna Shark)
The Diary Of A CEO with Steven Bartlett (Steven Bartlett)
#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
The Diary Of A CEO with Steven Bartlett (Steven Bartlett)
Over the last week, 215,190 podcasts published at least one new episode (up 2.7%). source