Consumers prefer podcast ads to TV ads

• Consumers are more receptive to podcast advertising than TV advertisements, says a new study from media intelligence company MAGNA and Spotify. Of interest, “75% of respondents said they frequently relisten to podcast episodes”.

  
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• Facebook appears to be turning on podcast support for some pages, in preparation for a June 22 launch. The email sent to some podcast owners links through to a page like facebook.com/(yourpage)/settings/podcasts/ to opt in and supply your RSS feed; our page is not yet enabled.

• Marco Arment, the developer of podcast app Overcast, writes a blog post accusing Apple of being dishonest, factually wrong and extremely insulting. As its relationship with developers gets worse, Apple’s relationship with podcasters isn’t much better.

• The Washington Post has launched a new podcast, Please, Go On, a weekly podcast from opinion columnist James Hohmann. It’s another that hasn’t been able to launch on the Apple Podcasts platform on time, by the looks of things.

• Deezer has released some statistics about podcast consumption on the platform. “Society & Culture” was May’s top genre worldwide; May 2020's was Comedy. Deezer users in Germany and France consumed most podcasts; US listeners consumed least. [Here’s where to add yourself to Deezer and other podcast directories] (https://podnews.net/article/our-podcast)

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• Yes, podcasting is popular in Hong Kong, too. #impact podcast has published over 150 episodes and mentored other new podcasters who have entered the Hong Kong market recently.

• Blue Wire now has more than 160 podcasts, and the founders talk to a sports website about the upcoming Blue Wire slate.

• Starburns Audio has announced a new slate of audio projects, following the sudden death of CEO Jason Smith in March.

• A tool to help marketers get the most out of their podcast content, Casted has added a number of new product features: audio search, videograms and audience insight. The CEO, Lindsay Tjepkema, was guest on the Podland podcast a few weeks ago.

  
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• Podtrac’s US top 20 podcasts for May 2021 has an unchanged top ten, excepting Dan Bongino rising one place to 10. Bongino has taken the place of the late Rush Limbaugh on a number of stations. Of the US publisher list, iHeart remains #1, with almost a third more audience than NPR. It measures participating publishers only.

  
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• Podcast host Captivate showed off a preview of Captivate 2.0, which offers a number of additional features for the growth-oriented podcast host. Podnews’s Editor, James Cridland, is an advisor.

• Today is Alex Birch's last day at PRX, the company has announced. She’d managed the company’s Podcast Garages in Boston and Washington DC; the company closed the Washington DC space permanently a few weeks ago.

  
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• It’s currently Radiotopia’s annual fundraiser. They’re looking for 2,000 new donors to donate $13 a month.

  
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Tips and tricks - with Podcast Day 24

• Castos examine how to 'eliminate’ background noise when recording. Blankets, keeping a microphone away from your computer, or even usng background music all help.

• We Edit Podcasts look at monetising your podcast through donations. The article recommends incentive options for people who want to donate.

• Arielle Nissenblatt shared how she almost reached 100,000 downloads for a show of hers without spending money on ads or being part of a network.

Podcast News - with HubSpot Podcast Network

From the HubSpot Podcast Network: The Salesman Podcast is the world’s most downloaded B2B sales podcast - helping sales professionals learn how to find buyers and win business from them in a modern, effective, and ethical way.

Kathy Doyle, the Vice President of Podcasting at Macmillan, is the latest guest on Insider Interviews with EB Moss. Macmillan is the only big-five book publisher with its own podcast network.
Sep 4 2023: This broken link now points to the Internet Archive.

It’s kind of a big deal: The Ron Burgundy Podcast returns for a fourth season. Ron takes the vaccine on the show, and shares details of a pamdemic, affecting women named Pam.

Straight up now tell me, is it gonna be me and you together? PEOPLE in the 90's is a new super-rad podcast focusing on a nostalgic look back at the stars and stories that defined a decade, dude. Elizabeth Hurley is in the launch episode; Paula Abdul pops up in episode 3: or is she caught in a hit and run?

Un()resolved was launched yesterday; a new narrative podcast from FRONTLINE telling the story behind cold case murders dating back to the civil rights era.