
The first ranker for podcasts where the ads really work
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Advertisers aren’t (just?) looking for big audiences and big download numbers. Oxford Road suggests that they’re actually looking for advertising that works: and have published ORBIT: the first podcast ranker measured by ad performance, based on $1.6bn of advertising spend. CEO Dan Granger: “For 15 years, marketers have been making decisions without this data. That changes today.”
- Interestingly, only one show appears in both ORBIT and the Edison Top 50 US podcasts: SiriusXM’s Megyn Kelly Show.
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Want to win a Golden Globe award for your podcast? It’ll cost you. In a report behind a registration wall, Status has got hold of a deck from Penske Media, which it claims promotes a “Variety Creative Impact Award” for sale at $75,000 to help get your name in front of the judges; or just $35,000 will reportedly get you a glowing interview in Variety and “social amplification”. Both Variety and the Golden Globes are owned by Penske Media; the eligibility list, including Joe Rogan, Megyn Kelly, Ben Shapiro and Tucker Carlson, is seemingly based on audience reach.
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A significant failure on Amazon Web Services led to fifteen hours of disruption to a number of services hosted at us-east-1, including some podcast hosting companies. Amazon systems deliver 63% of all podcast episodes.
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James Corden’s This Life of Mine podcast, which was an exclusive on SiriusXM, is released today wherever you get your podcasts. The 40-episode series has been released by Lemonada Media.
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Altmetric, a company that measures research impact, is now measuring podcasts. If a podcast episode’s notes link back to a piece of research, it will be highlighted in the tool - so users will be able to see how much attention a piece of research has received. Here are some technical notes.
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Sound.Waves. is a new summit for music, podcasting and content creation, in co Limerick in Ireland this November. The event has announced pricing and more details, including sessions with Apple and Patreon.
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AdsWizz posts How Programmatic Audio Became the Star of Programmatic I/O 2025 New York
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Tips & Tricks
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Host-read ads add the personal touch to your monetisation strategy, says Ad Results Media.
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From our favourite science-backed research newsletter… “Woman-owned businesses seem more competent”. Businesses that highlight a “woman-owned” label receive better ratings for competence and the quality of their service compared to those without such a label. Worthwhile putting on a podcast thumbnail?
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