A lot of US $100 bills
Alexander Mils

The first ranker for podcasts where the ads really work

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  • Advertisers aren’t (just?) looking for big audiences and big download numbers. Oxford Road suggests that they’re actually looking for advertising that works: and have published ORBIT: the first podcast ranker measured by ad performance, based on $1.6bn of advertising spend. CEO Dan Granger: “For 15 years, marketers have been making decisions without this data. That changes today.”

  • Want to win a Golden Globe award for your podcast? It’ll cost you. In a report behind a registration wall, Status has got hold of a deck from Penske Media, which it claims promotes a “Variety Creative Impact Award” for sale at $75,000 to help get your name in front of the judges; or just $35,000 will reportedly get you a glowing interview in Variety and “social amplification”. Both Variety and the Golden Globes are owned by Penske Media; the eligibility list, including Joe Rogan, Megyn Kelly, Ben Shapiro and Tucker Carlson, is seemingly based on audience reach.

  • A significant failure on Amazon Web Services led to fifteen hours of disruption to a number of services hosted at us-east-1, including some podcast hosting companies. Amazon systems deliver 63% of all podcast episodes.

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Tips & Tricks

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    Play trailerHistorical UK radio podcast The British Broadcasting Century with Paul Kerensa features, this episode, the 1923 launch of BBC Radio in Bournemouth; and a chat with a radio futurologist who launched the first mobile phone app that streamed a radio station, James Cridland (who happens to be Podnews’s Editor these days). He also launched the first daily podcast from a UK radio station, don’t you know.
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    Play trailerThe world of SEO is full of nonsense, panic, hype, and people doing ultra-confident LinkedIn videos with silly little microphones. Just launched, SEO F**king What cuts through all of that nonsense, to mythbust, give advice and share case studies. SEO isn’t dead: it’s just getting real.
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    Play trailerContinuing the theme of sweary podcast names, HistoryFFS launched today. The show covers the surprising ways our past shows up in art, theatre, film, and everyday life - making it relatable, human, and a little bit irreverent.
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    Play trailerThe Italian Wine Podcast is “the World’s Most Prolific Wine Podcast”, after hitting 2,500 episodes. The show comes from Verona in Italy, and launched in March 2017.
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    In The Creative Asylum Podcast this week, a conversation with Jack Endino, grunge producer extraordinaire, best known as the guy who recorded all of the earliest records by Seattle mainstays including Nirvana, Soundgarden, Mudhoney, Screaming Trees and the Gits. The conversation is between him and his creative partner for over six years, Daniel House - together, they were the co-founders of the lesser-known proto-grunge outfit, Skin Yard.
    The Het
    Play trailerHeterosexuality is “famously at risk of extinction”, says this podcast. So to make sure the greatest achievements of the Straights are not lost forever, comedian Joe Sutherland has opened The Hetropolitan Museum of Art and Culture, aka The Het. Each episode, museum curator Joe invites a brilliant LGBTQIA+ guest to nominate two pieces of straight culture that they want to preserve in the museum.

Podcast data - with mowPod Charts

The Daily
#1 in Apple Podcasts (United States)
(→)
The Daily (The New York Times)
charts
The Joe Rogan Experience
#1 in Spotify (United States)
(→)
The Joe Rogan Experience (Joe Rogan)
charts
Touché
Biggest Gain: #72 Spirituality (Ireland)
72 (↑121)
Touché (Radio 1)
charts
Chainsaw Man Manga Reading Club / Weird Science Manga
Highest New Entry: #1 Animation & Manga (Ireland)
(☆)
Chainsaw Man Manga Reading Club / Weird Science Manga (Chainsaw Man, Manga, Anime, Comics, Comic books, Weekly Shonen Jump, Chainsawman, Chainsaw Man Anime, Chainsaw Man Manga, dc comics, marvel, marvel comics, indie comics)
charts
Mind Pump: Raw Fitness Truth
#1 Fitness (Canada)
(→)
Mind Pump: Raw Fitness Truth (Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge)
charts
Dhar Mann
#1 Fiction (Australia)
(→)
Dhar Mann (Dhar Mann)
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