Theo Von now has the #5 podcast in the US
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Edison Research announced the top 50 podcasts in the US for Q3/23, based on reach. Former Kast Media show This Past Weekend with Theo Von made a top 10 debut at #5, Distractible made a top 20 debut at #15. Joe Rogan is still #1 for podcasts.
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Audacy suggests that brands are playing it “too safe” in podcasting. With the plethora of brand safety tools currently flooding podcasting, the company interviewed 6,000 podcast listeners, to discover that “what marketers may consider risky actually offers opportunities for advertisers to connect with highly-engaged listeners”.
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Music copyright is now a $40bn global business, according to Will Page, a former Spotify chief economist. It has increased in value by more than a quarter in just two years.
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James Corden, a British actor and former US television host, has signed a deal for a show on SiriusXM. The Guardian_ reports it “will only be available for subscribers to SiriusXM”.
Podcast News - with Airwave
Companies mentioned above:
Airwave
Podcast data for Nov 7
#1 in Apple Podcasts
The Kids of Rutherford County (Serial Productions & The New York Times)
Ghost Story (Wondery | Pineapple Street Studios)
#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
The Joe Rogan Experience (Joe Rogan)
Over the last week, 207,682 podcasts published at least one new episode (down 1.8%). source