How many people are watching podcasts on Netflix?

• How are podcasts doing on Netflix? Independent measurement company Samba TV posted data on Netflix Podcasts, including a podcast ranker. The company says that 13% of Netflix households (that’s 10mn households) watched at least 1 cumulative minute of a Netflix podcast in Q1/26.

  • There’s really only one runaway success on Netflix for now - it’s The Breakfast Club, which is responsible for 40% of all podcast views on the platform, and has 3x the views of the #2 title, a Netflix companion podcast for Bridgerton. Almost half of Breakfast Club viewers watch the show within 48 hours of an episode’s release.
  • (Caution: the 13% number above is a figure spanning three months, rather than the usual one-month period. The company only monitors smart TVs, not phones. This doesn’t suggest these people watched a podcast for at least a minute, just that in total they’ve watched at least a minute of podcasts in a three month period.)

• Exclusive: The Podcast Show London has announced Global and iHeartPodcasts as headline partners for the event next month. This year, Global’s presence will place a particular focus on Global Studios.

• Exclusive: We reported on the upcoming Podcast Movement NYC in February; but today, in an interview in the Podnews Weekly Review with Bryan Barletta, we discover the pricing for tickets, and more detail about the week-long flagship event.

• For podcasts, YouTube has pulled far ahead of Spotify, with Apple Podcasts in fourth place behind Amazon Music, according to new global data from MIDiA. 62% of monthly active podcast users are using YouTube, compared to 47% for Spotify and around 25% for Apple Podcasts. The only surveyed countries that Spotify appears to lead in are Australia (but only very slightly), and in Spotify’s home country of Sweden, where it has a significant lead. The data also suggests that 36% of global consumers have no interest in podcasts at all.

• Exclusive: Good news from Libsyn: a technical problem with some 301 redirects has now been fixed. "We’ve validated the changes both internally and with multiple customers, and are confident the issues that kept it from working as-desired are now resolved,” a spokesperson told us. The company is the latest to announce integration with Apple Podcasts HLS video.

• Double Elvis’s Disgraceland and Hollywoodland are moving to Exactly Right Media and iHeartPodcasts. It marks a return to iHeart for Disgraceland, after an exclusive period with Amazon Music, and time with Audacy.

Does anyone know the email address for James Lewin, the editor of Podcaster News (2004-2012)? We’d love to get in touch.

Tips and tricks - with the Podnews Report Card

• If you know someone who would find this useful, here’s how to make podcasts mono, ideal for one-eared listening.
• Should you have the word “podcast” in your podcast’s name? We have reasons why this is not a good plan.

Podcast News - with Airwave

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