Where to promote movies for the ears?

• Podcasts can be movies for the ears - so CurtCo promoted their sci-fi series Solar to movie-goers in the cinema for much of last month. There were trailers played on the big screen - and movie posters in the lobby - at all locations of Maya Cinemas.

• Luxurist magazine, an up-market magazine in the UK, has placed six South Asian podcasters on the front cover of its latest issue. Veena Nayyar, Preeti, Smita Joshi, Resham Ahdan, Angelee Sidhar and Sangeeta Pillai are featured: “British South Asian women are seizing the mic, not to shout over the noise but to create meaningful conversation.”

• In the UK, France, Belgium, Québec and Sweden the International Podcast Alliance has been launched - an industry body “uniting professional organisations representing podcast and audio producers, businesses and publishers globally.” The initiative will respond to common challenges including legal recognition, fair platform practices, access to public funding, and a fragmented ecosystem.

• BBC Sounds has released its Q3/25 audience figures for its proprietary audio app. Total (UK) plays were up +8.5% from 622mn to 675mn year-on-year; audiences increased +4.3% to 4.8mn weekly active users.

  • The Corporation has also introduced a new weekly figure for “pan BBC audio” which includes visualised podcasts. That figure is 5.1mn, suggesting visualised podcasts bring in an extra 300,000 people who don’t currently listen to audio-only shows.
  • However, after a reorganisation leading to an incomplete international BBC Audio product, and a paywall in the US for BBC News, total global podcast downloads are slightly down, from 213mn to 212mn. The top 3 shows are Global News Podcast, 6 minute English, and The Documentary Podcast. Confusingly, the BBC’s internationally-available podcasts still promote BBC Sounds, a product that was closed outside the UK in July.

• Magellan AI has released its list of top podcast advertisers for September 2025. The top of the list is a company called Washable Sofas, which spent more than $7.3mn. We’ve been told we mustn’t make a JD Vance joke here, so we won’t.

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Podcast News - with Airwave

With Airwave: True Spies takes you inside the world’s greatest espionage and detective operations, talking to the real spies behind the missions. What do they know? What are their skills? And what would you do in their position?

The Back 9 has hit episode 100. The show has had 85 guests, and is a podcast dedicated to helping people find happiness and success in the second half of life. It’s hosted by Josh Mora and Dennis Williams.

Boots Opticians Presents See What’s Possible is a new podcast launching today from Myleene Klass, a UK broadcaster and health advocate. The show aims to share secrets behind the achievements and mindsets of inspirational guests; and it’s in video and audio.

The People’s Republic of Astoria is new today - following the grassroots movement in a Queens neighborhood that defeated a ten-term congressman, took on Amazon, and is now competing for City Hall — told through the eyes of those who built it from the ground up.

If She Can Make It Here is a new podcast from Amplify Her® Foundation, that celebrates the bold and fearless women leading across New York City. The series features changemakers, like Ai-jen Poo and Reshma Saujani, who build pathways, shift narratives, and transform systems to advance gender equity.