A measuring tape
Ekaterina Grosheva

Spotify’s Megaphone to return to IAB certification

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  • Exclusive: Spotify’s Megaphone is working to be recertified to the IAB Podcast Measurement Guidelines. Earlier this year, Podnews revealed that the company had pulled out of IAB membership, and its companies had been removed from IAB’s certification program. Now, in a welcome move, the company’s enterprise podcast hosting platform Megaphone says it is working to regain certification. A Spotify spokesperson told Podnews: “We have remained committed to IAB’s mission, have maintained compliance with the IAB guidelines, and are currently working with the IAB on the v2.2 certification of the Megaphone platform.”

  • Spotify for Podcasters remains the #1 podcast host based on new episodes in May. Megaphone has been falling in share since August, but saw a small increase in episode share last month. Meanwhile, Podtrac is now measuring over 11% of all new podcast episodes, including almost 60% of new episodes on Spreaker. Open analytics service OP3 measured 342,000 new episodes in May.

  • In Dubai, the Dubai Press Club has launched the Arab Podcast Programme, an initiative to drive the development of the region’s media industry and build the podcasting capabilities of audio content creators and media professionals. The DBC also released a 22-page report on podcasting in the Arab world.

Thank you to CoHost for returning as a gold supporter. CoHost is a podcast analytics and audience insights platform built for brands and podcast agencies - and are IAB certified. The company, and its owner Quill, have been long-term supporters of Podnews: helping us report on the industry. You can join them.

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  • Wondering how other podcasts like yours are doing in downloads? OP3 analytics are open to everyone, and our sister publication Podcast Business Journal publishes a selection of podcasts measured by the service, to help you compare.

  • Wondering how many podcasts there are, and how many you’re competing with? The Podcast Business Journal can help with that. Looks like the number of active podcasts has been slowly declining since March.

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Companies mentioned above:
CoHost logoCoHostIAB logoIABMegaphone logoMegaphoneOP3 logoOP3Podcast Business Journal logoPodcast Business JournalPodnews logoPodnewsPodtrac logoPodtracQuill logoQuillSpotify logoSpotifySpreaker logoSpreaker

Podcast data for Jun 3

#1 in Apple Podcasts
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IE flag Bronwyn (The Australian)

#1 in Spotify
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Over the last week, 198,125 podcasts published at least one new episode (up 1.3%). source

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