No bull: Lower Street launches video production service

• Lower Street has launched a video podcast production service. The founder and CEO Harry Morton announced the company’s approach in a video - filmed sitting in a field with three cows, seemingly in the pursuit of a metaphor about yoghurt. The company’s philosophy is that a video podcast shouldn’t just be a repurposed audio recording; we suspect it’s also learnt that Shure SM7Bs should ideally be kept away from Aberdeen Angus dairy cattle. You can watch the a-moo-sing video over here.

• The winners of the UK’s Independent Podcast Awards were announced. Podcast of the year went to kids show Shelly & The Can-Do Kids. Our list of the winners reveals that Acast hosts almost half of them.

• YouTube’s Steve McLendon spoke at SXSW Sydney today, highlighting two features that he suggests are great for podcasters - collaborations, which are good to work with other creators; and episode title A/B testing. (Fun-fact: you can actually test three titles, but we guess A/B/C testing sounds weird).

• The book of the Master Plan podcast, Master Plan: The Hidden Plot to Legalize Corruption in America is now #1 in “Campaigns and Elections” on Amazon - “despite no big publisher, no giant PR machine & us self-publishing it under our own label,” says co-author David Sirota. He also mentions that The Lever’s subscribership has increased 25% in 90 days.

• Called “a fresh start”, YouTube is to give some lifetime banned creators “a second chance”. Many platforms in the US have significantly changed moderation policies since the results of the US Presidential Election last year.

• An arrest has been made in a 1991 murder case investigated by a true crime podcast. The show, Burden, re-examined the case and brought it renewed attention.

• Thinking about a FAST channel for your podcast? Not so fast, says John Wordock.

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Tips & Tricks

• Speaking in a panel at SXSW Sydney, Josh Lindgren from CAA highlighted the unique benefit of podcasting: “The really cool thing in podcasting is if you own your RSS feed, you can switch from one podcast network to another. That’s a very seamless change, maybe the audio logo changes, but your audience keep hearing the show. So, as a creator, if you own your RSS feed, you have the leverage of saying ‘I can leave and take all my followers with me so I need you to pay me more’.”

Podcast News - with Airwave

New with Airwave: Founded is a history podcast that takes a look at the stories you missed in history class about the founding of the United States of America. Instead of boring you with dates to memorize, the show digs into the drama of the Founding Fathers.

All There Is with Anderson Cooper is expanding to an always-on show, and will also have a weekly live streaming show, CNN has announced. It returns on Oct 28.

The New York Times announced a new show: The Preventionist, a new three-part series from Serial Productions. The show is an investigation of a problematic doctor in Pennsylvania’s Lehigh Valley - a pediatrician who falsely accused parents of abuse, and took their children away from them.

Could It Be Magic?, the FA Cup podcast with Joe Cole and Ashley Cole, is back for a second season. The show is available in video as well as audio, and started earlier this month with fellow former England teammate, goal-scoring sensation Jermain Defoe; it’s sponsored by Carling.

Financial crime is 40% of all criminal activity in the UK. Scam Detectors has returned for a second season, and will delve deep into this issue, looking at the latest consumer scams, bringing awareness to the different tactics fraudsters are using and how these are impacting customers globally. It’s hosted by Jane Wakefield.

Political violence is no longer rare — and its steady growth is destabilizing the heart of America. Surviving Trump has just started a three-part series on the rise of political violence since January 6, 2021. It examines the victims, the escalation, and the rhetoric that fuels violence, alongside the distortion of accountability.

Suspicious Minds: AI and Psychosis is a new documentary series, made by Agoric Media and Wondermind, that investigates issues around AI-fuelled delusions, and aims to understand where it fits into humanity’s history of delusional thinking. With a spirit of empathy, the podcast combines real patients’ accounts with insights from Joel and Ian Gold, the brothers that discovered the Truman Show Delusion.

Podcast Promotion in the wild

Catching a breather from SXSW Sydney, coming down one of the new escalators out of the ICC, in the “building site otherwise known as Darling Harbour”, what should we see but this poster at the bottom. It’s a live show for a book rather than the podcast - but we’d have had “FROM THE HIT GOALHANGER PODCAST” on this electronic poster somehow. Perhaps it’s now big enough? Anyway, it’s on Nov 26; and an international live show tour for a podcast is pretty rare. (Their previous book is still available.)