Lower Street Helps Brands Milk YouTube for Reach and Results
Lower Street, the award-winning podcast agency for brands, released a cow-themed ad to announce the launch of its new video podcast production service. This new service is built on the philosophy that video podcasts shouldn’t be a repurposed version of an audio recording, but rather content purposefully crafted for YouTube and its audience.
Lower Street is helping brands milk YouTube for all its worth — creating video podcast content that aids discovery and reaches a larger audience.
Lower Street challenges the status quo of content marketing and calls out the common trap many brands fall into. “Most marketers know content marketing is hard,” said Harry Morton, Founder and CEO of Lower Street. “The easy route, recording a Zoom chat and calling it a podcast, is a hard format to grow with. We’ve built a strategy that helps brands do video podcasting the right way: platform-native, data-backed, and designed to perform on YouTube and beyond.”
A New Standard for Brand Video Podcasting
Lower Street’s approach goes beyond simply adding cameras to an audio show. The philosophy is that a video podcast is its own medium, with its own rules, opportunities, and audience expectations.
The team has spent years testing, experimenting, and refining what actually drives growth across platforms. The result is a comprehensive video podcast system that gives brands both a podcast strategy and a video podcast strategy — helping their shows perform as strongly in audio feeds as they do on video. It’s a proven approach that simplifies the process while amplifying reach — making video podcasting smarter, easier, and far more effective.
“We’re meeting marketers where they are - overwhelmed by platforms, under pressure to make content that actually works,” said Harry Morton. “Our process brings strategy and creativity together so brands can make content that truly stands out.”
Human Storytelling, Serious Results
Lower Street’s approach balances production quality with strategic insight, helping brands turn every episode into a long-term asset that brings results. With shows like Moneywise, the team has already proven that great video podcasts drive measurable engagement, including millions of views, hundreds of thousands of watch hours, and significant ROI for clients.
“We wanted videos that would perform on YouTube, not just exist there. [..] They drove views up 513% month over month, which resulted in more leads in one week than the previous year of the show in total,” says Sam Parr about Lower Street’s video podcasting approach.
Now, with seven new video shows in production, Lower Street continues to help brands make the most of YouTube: building standout podcasts that improve reach and results.
Learn more about Lower Street’s video podcast production service:
https://lowerstreet.co/services/video-podcast-production
About Lower Street
Lower Street helps brands make podcasts people actually want to hear and watch. Combining brand storytelling, end-to-end production, and targeted growth, they make branded shows stand out. Since 2016, they’ve partnered with brands like BCG, Adobe, Stanford University—helping them create shows that perform, engage their target audiences, and stand out from the competition.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.