Three companies get IAB Certified; Arabic podcasts on the rise
This article is at least a year old
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We reported on Friday that ART19 had received IAB Certification. Also awarded IAB Certified status is Voxnest’s Audience Network, and the first non-US company to gain certification is Australia’s Whooshkaa - good on ya, good to know your stattos will be fair dinkum, mate.
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The National highlights the rise of Arabic podcasts, claiming it’s a digital revival of a long-term tradition. This is a subject also taken up by the AFP, and carried for example here in a Ghanaian website, focusing about the popularity of podcasts in the Arab world.
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A new podcast recommendation newsletter for US politics, The Venn comes out every Thursday with a non-partisan selection of the three best podcasts.
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In Canada, Global News have announced Wait, There’s More, a daily news podcast for the afternoon commute, launching June 10.
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In London UK, Maple Street Studios have revealed the line-up for their Podcasts, What’s The Point event - it’s tomorrow at 5.30pm.
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We’ve been trying to understand the rationale behind Google’s placement of the podcast play buttons in their search, rolled out to desktop and iOS devices last week. A search for Podnews (now) correctly shows play buttons underneath our website, but that’s not the case for a search for Fun Kids Book Club Podcast, which despite doing everything technically correct, doesn’t show any play buttons - which are attached to its Apple Podcasts page a little further down. Here are some more examples - we’d be grateful for your comments as to why. (In our mind: if the web-page unambiguously links to the RSS feed and vice-versa, that should be the signal for Google to put them together).
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Similarly, if you are a podcast app developer or someone who cares about your show notes, we’d also be curious for your comments about a document we’re working on which attempts to explain to podcast app developers what we want as a bare minimum to display in show notes. Hit the 'reply’ button if you’d like to learn more, or have any suggestions on a next step.
Thank you to Message Heard - “Stories you didn’t know you cared about, from people you never thought you’d meet.” - and to Bababam, the French creator of audio consumer brands, for becoming our latest supporters. Be like them.
Aug 13 2023: This broken link now points to the Internet Archive.
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Companies mentioned above:
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